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Familiarity Heuristic

Hard to Think Straight: Processing Prejudice

Wray Herbert | Posted 01.21.2015 | Science
Wray Herbert

It seems that when we perceive and process other people with ease, we judge them favorably. When we have difficulty -- for whatever reason -- we judge them negatively.

How Sticking With The Familiar Could Hurt You

Wray Herbert | Posted 11.17.2011 | Healthy Living
Wray Herbert

Clearly, these gut feelings are untrustworthy. Not only is familiarity a maladaptive guide to what's beneficial, it can lead to choices that actually exacerbate stress -- increasing the likelihood of more poor judgments.