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Fashion Marketing

Abercrombie & Fitch: A Sad Lesson In Branding

Jenny Darroch | Posted 11.02.2014 | Business
Jenny Darroch

The Great Recession wasn't a blimp on our landscape. Instead, it was a long, deep, drawn out tragic affair. Abercrombie & Fitch's sales and financial performance declined and employees were laid off.

Fashion and Technology Just Became Facebook Friends

Joah Spearman | Posted 06.06.2011 | Style
Joah Spearman

Before Facebook, if someone told the head of a fashion label to "be more social" that meant they should go to more parties, host more events. After Facebook, it means all that plus the online stuff.

How "Real People" Help Promote Fashion

Daria Shualy | Posted 05.25.2011 | Style
Daria Shualy

As leading fashion labels have started favoring celebrities to models, younger labels are tapping into the vast pool of "real people" and using them as models.