While I wanted to understand the man behind the sandwich that uses close to a pound of meat I never expected it would take me to Great Falls, Montana, where I spoke with Sorensen on a 9,000-acre ranch that he co-owns.
Polls have shown that Americans are eating less meat than they used to, and that's good news for the environment and wildlife. It could be good news for McDonald's, too, if the company finally decided to add a meat-free sandwich to its line-up.
Hunger is nature's way of telling us that we are energy deficient and should eat. The "genius" of advertising is that we eat even when we are not hungry and we do so without even being consciously aware of our eating behavior.
More than any chain, McDonald's is what you probably think of when you think of the word "behemoth." It's simply massive, and is most likely the only company that just about everybody on earth has heard of.