Instead of lying to us, Taco Bell invites us into the lie, where we participate in exaggeration of how amazing the tacos are, in service of our own enjoyment.
Is it possible to live on the McDonald's budget? Certainly. It mirrors the tough choices made by those living in poverty or close to the poverty line every day. It shouldn't be rejected as out-of-touch.
Maharaja Mac anyone? How about a McBean?
The underlying message in the 1 percent's latest public relations blitz seems to be that the rest of us have it all wrong and whatever we think is going on is nothing more than a bunch of rumors coming from a few misguided loud mouths.
A lot of people are angry about McDonald's new financial advice website for employees, an ill-conceived project which drips with "let them eat cake" insouciance.
It's the place your friends keep saying you have to try when you visit their hometown. They think you're crazy for never having tasted it.
We tend to think of the chain restaurant as a lumbering behemoth; an easily replicable, formulaic money machine that packs in customers no matter wher...
know about pink slime and I eat at farm-to-table restaurants and I stop at the farmer's market on my walk home to fetch fresh eggs and asparagus for dinner. But I'm not going to tell you a Chicken McNugget doesn't taste good. It does. It tastes really, really good.
From the McLean Delux to the Hula Burger, here are the golden flops from McDonald's.
Artisanal foods, too, can be "fast." Advances in technology are transforming the field, making luxuries such as small-batch coffee and forbidden rice with sun-dried mangoes instantaneous or nearly so.
Ag gag laws are intended to silence whistleblowers and investigators from trying to inform the public about bad practices at factory farms. Now who would want to make it a crime to reveal such abuses?
Some advocates contend that tweaking the nutritional content of foods marketed to children is a good approach because it's incremental, while stopping marketing altogether is asking for too much. But why must this be the only way to engage in incrementalism?
The trick is to get people to eat healthfully incrementally, slowly, in stealthy ways, in the places where they actually eat now. Don't try to get a McDonald's customer to shop at a farm market. Keep him coming to McDonalds, but improve his diet when he's there.
In Japan, McDonald's is taking both the "limited-time offer" and "premium price" concepts to new extremes. The chain's "Quarter Pounder Jewelry" promotion is three gem-stone-themed Quarter Pounder burgers, each of which is available for one day only.
Finding a few people to say they're upset and citing the general growth of prepaid cards as a proof of the problem's scope just places all payroll programs under the same umbrella and paints them with a black brush.
A couple of weeks ago I was speaking to Taco Bell CEO Greg Creed, who also serves as co-chairman of the Taco Bell Foundation for Teens, a nonprofit 50...
Imagine if we -- the food customers -- rallied around a higher standard to serve our collective satisfaction. Could we really stand up to Big Food? Would we be biting off more than we could hope to chew and swallow, or might we really change the food supply?