Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word.
It may not seem so smart to start a business in a down economy, but I'm in the school of thought that says the time is never perfect, but action overcomes obstacles. Getting your great idea out of your head and into reality is one of life's most satisfying experiences.
America ships soldiers off to Afghanistan and Iraq for free. If you come back in a body bag, they ship that back for free, too. However, we make families who send soldiers socks, food and underwear pay shipping costs.
This area is also home to the headquarters of Federal Express, whose CEO, Frederick Smith, is a McCain finance co-chair--and reportedly a possible candidate to run as vice president on the ticket with McCain.