Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?
Thank you FTC for outlining a broad approach to transparency when it comes to accessing our own data. Now it's time for Congress to enact legislation that truly benefits consumers, not just those who profit from our information.
The process of making sure you don't leave your data lying around carelessly starts when you spend the first dollar of your allowance and develops as you become a gainfully-employed, taxpaying citizen.