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Federated Media

John Battelle on His New Venture: Programmatic for Publishers Big and Small

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In...

Best/Worst Brands of the Week June 6-13

Alona Elkayam | Posted 08.14.2011 | Style
Alona Elkayam

Though I love the sport of polo, the only thing I could keep my eyes on were the people and their interpretation of the lowbrow/highbrow mix. My fave was the picnic displays of orange Veuve blankets with Doritos bags on top.

The Best Exits Start Early

Angela Haines | Posted 05.31.2011 | Business
Angela Haines

Perhaps one of the least well understood parts of being an entrepreneur is how to incorporate an exit strategy. With all the demands start-ups face, exits often appear low on the "to do" list.

Advertisers Name Top Performing Emerging Sites and Online Ad Networks

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad network.

Wired Founding Publisher: Advertisers want "Conversations" With Online Audience

Andy Plesser | Posted 05.29.2013 | Media
Andy Plesser

John Battelle, a pioneer in publishing who was the first publisher of Wired and the Industry Standard, has been running an ad agency for blogs and other niche publishers called Federated Media.