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Federated Media

(VIDEO) John Battelle's Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Andy Plesser | Posted 01.10.2015 | Media
Andy Plesser

When John Battelle sold Federated Media earlier this year, he kept control of the company's programmatic publishing SSP which he named sovrn.   Sovrn...

John Battelle on His New Venture: Programmatic for Publishers Big and Small

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In...

Best/Worst Brands of the Week June 6-13

Alona Elkayam | Posted 08.14.2011 | Style
Alona Elkayam

Though I love the sport of polo, the only thing I could keep my eyes on were the people and their interpretation of the lowbrow/highbrow mix. My fave was the picnic displays of orange Veuve blankets with Doritos bags on top.

The Best Exits Start Early

Angela Haines | Posted 05.31.2011 | Business
Angela Haines

Perhaps one of the least well understood parts of being an entrepreneur is how to incorporate an exit strategy. With all the demands start-ups face, exits often appear low on the "to do" list.

Advertisers Name Top Performing Emerging Sites and Online Ad Networks

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad network.

Wired Founding Publisher: Advertisers want "Conversations" With Online Audience

Andy Plesser | Posted 05.29.2013 | Media
Andy Plesser

John Battelle, a pioneer in publishing who was the first publisher of Wired and the Industry Standard, has been running an ad agency for blogs and other niche publishers called Federated Media.