When John Battelle sold Federated Media earlier this year, he kept control of the company's programmatic publishing SSP which he named sovrn. Sovrn...
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PALM SPRINGS, CA - John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovryn. In...
Though I love the sport of polo, the only thing I could keep my eyes on were the people and their interpretation of the lowbrow/highbrow mix. My fave was the picnic displays of orange Veuve blankets with Doritos bags on top.
Perhaps one of the least well understood parts of being an entrepreneur is how to incorporate an exit strategy. With all the demands start-ups face, exits often appear low on the "to do" list.
Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad network.
John Battelle, a pioneer in publishing who was the first publisher of Wired and the Industry Standard, has been running an ad agency for blogs and other niche publishers called Federated Media.
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