Customers want to feel that they are making a positive difference in the world. Giving a gift that "gives" even more than the actual item makes both the gift's giver and receiver feel a part of something greater.
Today, skip the Starbucks coffee (it's burnt anyway) and put your dollars towards a cause that you believe in -- because to impart real, meaningful change in the world, people will need to believe that the underlying causes of poverty are solvable. I do.
Coming home from Honduras, our commitment to our million-meal goal is even stronger. On May 30 we will be putting on the Clarins Million Meals Concert for FEED at Lincoln Center, with the goal of raising at least 1 million school meals in one night.
Why not take positive steps to champion nonprofit and benevolent businesses? This is the birth of a new world, where your dollars can act as catalysts to accomplish the change that we want to see in the world.