Just as taking a better look at a garment reveals intricacies in construction that are invisible to the naked eye, in the same way, the intricacies of food are only revealed through tasting the final product.
Customers want to feel that they are making a positive difference in the world. Giving a gift that "gives" even more than the actual item makes both the gift's giver and receiver feel a part of something greater.
Today, skip the Starbucks coffee (it's burnt anyway) and put your dollars towards a cause that you believe in -- because to impart real, meaningful change in the world, people will need to believe that the underlying causes of poverty are solvable. I do.
Coming home from Honduras, our commitment to our million-meal goal is even stronger. On May 30 we will be putting on the Clarins Million Meals Concert for FEED at Lincoln Center, with the goal of raising at least 1 million school meals in one night.
Why not take positive steps to champion nonprofit and benevolent businesses? This is the birth of a new world, where your dollars can act as catalysts to accomplish the change that we want to see in the world.