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Female Consumers

Nina Bahadur

Behind The Rise Of Feminist Advertising

HuffingtonPost.com | Nina Bahadur | Posted 10.03.2014 | Women

Ads that inspire and empower women may actually be making a difference, both to the way women feel about themselves and companies' bottom lines. At...

Gmail Ad Claims Women Use Email For Shoes, Dates, Not Much Else

The Huffington Post | Margaret Wheeler Johnson | Posted 08.15.2013 | Women

So this is how women's minds work. A recent ad for Gmail's redesigned multiple-tab inbox imagines how much easier the new system will make female u...