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Final Four Ratings

Duke vs. Butler Best NCAA Championship Ratings Since 1999

AP | Posted 05.25.2011 | Media

NEW YORK — The NCAA championship game earned its highest television rating since 2005. Duke's 61-59 win over Butler on Monday night on CBS earn...

CBS' NCAA Gold Mine: Final Four Ratings Bigger Than Other Networks Combined

New York Post | Posted 05.25.2011 | Media

THE NCAA basketball tournament is becoming a gold mine for CBS. Ratings for the Final Four games Saturday night were bigger than the other three big ...