Tackling monster challenges -- where failure is the expected outcome because you lack the credentials to succeed -- can be addicting. It's a win-win situation, like being the underdog in a fight: you're expected to lose, but win and you're a hero.
Based on my main inputs of TV and movies, it was pretty clear what guys were supposed to want. But what were girls and women supposed to want? What were we allowed to want? And separate from all that, what did we want?