I remember reading a snarky fashion admonition that you shouldn't wear a retro trend if you were old enough to have worn it the first time around. Well, it looks like it might be time to reconsider that piece of sartorial wisdom.
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From the earliest days of commercial pads, one hundred-plus years ago, femcare advertising has been a virtual saga of prudishness, cluelessness, and excessive caution bordering on total hysteria.
PMS became the go-to, catch-all female diagnosis for doctors and laypeople everywhere, the chemical reason behind any expression of female anger, unpredictability, and hostility.
Why is menstruation still such a taboo subject? It's high time for a little more transparency. Let's perform a communal end-run around the usual secrecy and embarrassment
Years ago, a retired advertising executive confided to me that the key to a good pitch lay in the skillful manipulation of fear and desire. This is certainly true for hormone replacement therapy.
Fairy tales communicate strong, unconscious messages to children in terms they can grasp. This is because these stories possess genuine resonance and dreamlike power.
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