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Focus Group

Creating a Limitless Focus Group

Michael D. Shaw | Posted 11.13.2016 | Business
Michael D. Shaw

Through constant evolution and adaptation to the environment of social media, the Limitless Focus Group provides a space for consumers to engage with brands in a more natural setting while making it easier for marketers to track and predict changes in the marketplace.

Jason Cherkis

Women In 2002 Focus Group Found Mitt Romney 'Snobby' | Jason Cherkis | Posted 06.12.2012 | Politics

WASHINGTON -- In the 2002 Massachusetts governor's race, a focus group of six women was convened to pick apart the campaigns of Democrat Shannon O'Bri...

'Mad Men' And The Odd Power Of Focus Groups | Posted 05.23.2012 | Home

"Mad Men's" Faye Miller is the female embodiment of the best-known motivational researcher of the postwar era, Ernest Dichter. Dichter's approach was ...

WATCH: FILM: A Roundup Of Neglected Indie Gems

George Heymont | Posted 05.25.2011 | Arts
George Heymont

Back in 2004, when Sideways suddenly became everybody's favorite indie film, I thought it was a reasonably nice movie that failed to live up to the am...

Seth Colter Walls

Independent Women In Colorado Focus Groups Prefer Palin To Biden | Seth Colter Walls | Posted 05.25.2011 | Politics

In two different Colorado focus groups of married and unmarried women conducted directly after Thursday's vice presidential debate, respondents broadl...

Seth Colter Walls

Female Clinton Supporters In Focus Groups See Talent, Mudslinging In Palin's Speech | Seth Colter Walls | Posted 05.25.2011 | Politics

In two different focus groups of Clinton-supporting Nevada women -- married and unmarried -- conducted immediately after Gov. Sarah Palin's Wednesday ...