Focus Groups

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Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011

Read More: Focus Groups, Product Design, Committees, Market Research, Mad Magazine, Cars, Survey, Poll, Business, Comedy News

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:

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When's the Best Time to Create a New Culture?

Susan Seitel | Posted 12.03.2011

Read More: Task Force, Focus Groups, Workplace Flexibility, Workplace, Solutions, Economy, Culture, Transformation, Business News

We've been concentrating lately on figuring out the best way to beat tough times. And suddenly it's gotten crystal clear. This is the time for transfo...

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Swing Women Voters & The Midterms

Margie Omero | Posted 05.25.2011

Read More: Polls, Political Campaigns, Politics, Walmart, Focus Groups, Campaigns, Women, 2010 Midterm Elections, Emily's List, Pollster Analysis, Pollster, Politics News

As we hurtle toward the midterms, campaign-watchers are beginning to speculate whether women hold the key to the next House majority. Recent press st...

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A Message That Actually Works

Mike Lux | Posted 05.25.2011

Read More: Focus Groups, Messaging, Polling, 2010 Elections, Stan Greenberg, Elections 2010, Politics News

This memo ranks right near the top of being one of the most important that I have ever seen, because it definitively lays out a strategy for Democrats, even at this late date, to make these elections far more competitive.

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Rachel Maddow Takes Us Back to the Future

Leslie Griffith | Posted 05.25.2011

Read More: Focus Groups, Rachel Maddow, Gay Issues, Sex, War, Media News

Sometime during the 80s, "sex sells" crept in from the dark corners of advertising and into the bright lights of the newsroom. Maybe sex sells some things, but smart sells the news.

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Never Again! No More Focus Groups Please!

Linda Bergthold | Posted 05.25.2011

Read More: Msnbc Democratic Debate, C-Span, Nate Silver, Focus Groups, NBC News, Presidential Debates 2008, Commission on Presidential Debates, CBS News, Fox News, ABC Debate, CNN Debate, Blink-182, Presidential Debates, Malcolm Gladwell, Politics News

As we watch the debates on CNN, we too are influenced by the response lines, and after the debate is over, the influence of these small groups increases disproportionately.

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What's Not to Like About Those Post-Debate Focus Groups

Joel Schwartzberg | Posted 05.25.2011

Read More: Focus Groups, John McCain, Debate, CNN Debate, Presidential Debates, Cnn, Barack Obama, Media News

At some point in the post-debate glow, an anchor will throw to a reporter in this room. If ever a public forum needed follow-up questions, this is the place.

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How to Win a Presidential Debate

Ken Levine | Posted 05.25.2011

Read More: Focus Groups, Presidential Debates, Entertainment News

As a TV producer, I know something about dial twirling focus groups, so let me offer McCain and Obama some tips: take a moment in laying out your solution to the Social Security crisis to introduce the audience to your new puppy.

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An (Undecided) Star is Born

Bob Ostertag | Posted 05.25.2011

Read More: Reality TV, Focus Groups, John McCain, Undecided Voters, Fox News, Frank Luntz, 2008 Election, Barack Obama, Politics News

With just five weeks to go before election day and Obama barely edging out McCain in national polls, the undecided voters have become the true celebrities of the campaign.

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