Frame a situation around a much-cherished goal and you are more likely to stick to that goal and/or sway others to seek it too. That's one of many stories with lessons for sticking to a plan that psychologist and Harvard Business School professor Francesca Gino offers in her new book Sidetracked.
Our ability to focus on different things is one of the strengths of our truly incredible brains. It's a skill we would definitely not want to lose. However, psychologists and neurobiologists have both shown that we pay a price when we multitask.
Ever wonder why it's easy to call forth self-discipline one moment, but difficult in another? Several years ago, researcher Dr. Roy Baumeister, a professor of psychology at the University of Florida, pondered the same question.