In summary, the passion and persistence of grit motivates and carries us over rough seas like a well-made surfboard. We can think of an absence of effort like a crack in our surfboard that needs repair.
As a club promoter in Baltimore, Daniel Reed quickly learned how powerful of a marketing tool social media can be. After reaching out to his thousands of followers on various sites, he saw dance floors become more crowded than they had ever been before.
Their appeal and fan base is definitely growing, whether or not it'll be enough to make them a hit in the U.S. still remains to be seen, but in the meantime founders Julian Barratt and Noel Fielding are certainly enjoying the ride.