If you are struggling with an addiction and considering giving it up, you will likely have to deal with some ambivalence. With help, willingness and positive changes, you can learn to feel your emotions fully until they pass, retrain your brain till it's filled with kinder thoughts, and fill some of the spaces that addiction attempts to temporarily fill. You can challenge the powerful voice of addiction until your ambivalence turns into clarity, conviction and compassion.
Motivation is the number one thing a person needs to lose weight and/or transform his or her life. However, the stipulation about motivation is it cannot be bought. It cannot be surgically implanted. It cannot be taken every morning with a glass of water. Motivation has to come from a person being mentally stronger than he or she has ever been.
I'm working through this, but it's hard. I'm that "heavy user" of products that has Pavlovian cravings when I see an ad. I'm the person who can't get enough of the intoxicating combination of the salt-rush, the mouthfeel of fat, the neurological jackpot effect of sugar. But: the other day, I drank a cup of coffee without adding milk or sugar to it for the first time in a long time. It's a start.