Hidden hunger" is a new term for an age-old problem. It refers to the lack of access to micronutrients critical to proper physical and cognitive development. In the developed world, the simple practice of food fortification has integrated essential vitamins and minerals into diets invisibly, effectively and on a mass scale.
Feeding our growing population with a sustainable, healthful diet is a global challenge. In the Middle East and North Africa this challenge is particularly complex. However, this region has an enormous amount of innovation, technology, resources and expertise. Let's use them to build a food system that has at its core the provision of sustainable, nutritious diets accessible to all.
Fortified junk food is still junk food. It isn't only what a food doesn't contain (i.e., those nutrients) that makes it dubious. It's what it does contain. The addition of vitamins and minerals does nothing to exonerate junk foods of their standard provisions of added sugars, added salt, artificial flavorings, artificial colorings, inflammatory fats, high glycemic starches, and willfully irresistible calories.