At first we wonder if we're in the right movie. Magician Jamy Ian Swiss puts on his signature red shirt, suit and tie for a performance at the Magic Castle. "My occupation is deception," he says. "I make an honest living."
In his new documentary, Merchants of Doubt, filmmaker Robert Kenner (Food, Inc.) explores the ways in which corporate interests use media to create confusion and raise doubt over what might otherwise be considered scientific consensus.
The fact that many fast food outlets are manned by minorities also creates the image of the plantation, since the wages paid by these outfits amount to the equivalent of slave labor. The movie Food, Inc. dramatized an infernal process that's camouflaged by the genius of modern packaging and design.
Perhaps the unpleasant memory of making a meaty meal had faded from my mind, or maybe I missed having more options on my menu. Either way, it was a personal decision to give up meat and an entirely new one when I reintroduced it to my diet.
We have indeed entered the era of the celebrity farmer. But all over the country, small farmers -- some of whom have been at it for decades with scant recognition -- are finding themselves catapulted to rock-star status.
What if there was a place where you could learn about the exact foods you were eating -- in real time -- whether you were at your family dinner table, in a favorite restaurant, or even alongside a food truck?
The gating factor for huge sustainable change in the food production system, I conclude, isn't the availability of better food production and processing technology, but the perverse subsidies of the agriculture industry.
Schlosser is joining with Consumers Union to urge consumers to fight for passage of FDA food safety reform legislation, which passed the House last year and is now stalled awaiting action in the Senate.