iOS app Android app

Food Marketing

The Surprising Rise of Hummus in America

Scott Goodson | Posted 06.05.2015 | Business
Scott Goodson

Smart marketing combined with a vision for a new kind of brand accelerated the trajectory of this wonderful challenger. And all of this, according to the article in Fast Company, grew Sabra hummus at an accelerated rate. Since the PepsiCo deal, Sabra's revenue has grown 400%.

The New Junk Food Marketing to Kids: Health Food Marketing to Adults

Ali Cherry | Posted 12.17.2014 | Healthy Living
Ali Cherry

As we expect more from "healthy," we'll start making better choices and perhaps model for our children a better relationship with food marketing.

Tipping the Scales on Obesity: How to Sell Health

Susan Blumenthal, M.D. | Posted 07.17.2014 | Healthy Living
Susan Blumenthal, M.D.

Obesity is among the most pressing public health concerns today -- and the situation has just taken a turn for the worse.

Fed Up Documentary Hits Home in Los Angeles...

Kimberly Cooper | Posted 07.20.2014 | Los Angeles
Kimberly Cooper

"I don't want that to happen to me," my 9-year-old son whimpered with tears streaming down his face. We'd just finished watching the documentary, Fed Up - which targets the childhood obesity epidemic and the role the food industry plays in marketing unhealthy foods to children.

Sugar Kills! How Do We Decrease Consumption?

Jeff Ritterman, MD | Posted 05.20.2014 | Healthy Living
Jeff Ritterman, MD

Our advice could be simple: "Eat real food. If they advertise it, don't buy it." The explanation simple as well: They advertise food and beverages because they want you to eat and drink products that are unhealthy."

Holding Big Food Accountable for False Claims of Responsible Marketing to Children

Michele Simon | Posted 02.18.2014 | Business
Michele Simon

All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who's making sure even these minimal commitments are being kept?

7 Shocking Facts About Food Industry Marketing You Should Know

BuiltLean | Posted 01.23.2014 | Healthy Living
BuiltLean

These companies are not trying to make you healthy -- they are trying to sell you a product. With that in mind, let's take a look at a few ways these manufacturers can lure you into thinking their prepackaged, processed foods are better for you than they really are.

The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Michele Simon | Posted 11.26.2013 | Politics
Michele Simon

The first lady joked that some industry members may be waiting things out, figuring that "in a few years, this lady will be gone and this whole Let's Move thing will finally be over, so we can go back to business as usual." That's exactly what they are thinking.

Is McDonald's Kid-Themed Business Model Obsolete?

Michele Simon | Posted 10.22.2013 | Business
Michele Simon

Restaurant executives have heard the message loud and clear: Marketing junk food to children is a scourge on their industry and any move that distances your company from such negative PR is a good thing

Is a Nutritionism Approach to Marketing to Children the Best We Can Do?

Michele Simon | Posted 08.27.2013 | Business
Michele Simon

Some argue that as long as we are up against such powerful forces, why not use cartoon characters to get kids to eat their veggies? But let's not confuse well-meaning adults trying to get kids to eat right with multi-national corporations targeting children to hook them on a lifetime of consumerism.

How The Food Industry Is Targeting Children

Reuters | Posted 08.18.2013 | Parents

* WHO report says childhood obesity picture is not improving * Adverts on TV, social media and smart phones criticised *...

5 Ways To Steer Clear Of 'Health Haloes'

Dr. Lisa Young | Posted 07.29.2013 | Healthy Living
Dr. Lisa Young

I have seen this phenomenon quite a bit in my private practice. Clients often think that if a food is labeled with a healthy-sounding term, they can eat more. But of course, cookies are cookies, regardless of whether they are reduced-fat, organic, gluten-free, or labeled some other way.

Profit in Exchange for Children's Health

Marlene Schwartz, Ph.D. | Posted 05.27.2013 | Parents
Marlene Schwartz, Ph.D.

Children's health and well-being are essential to the future vitality and security of this country, and parents care deeply about their children's health. But, parents also know they are up against powerful commercial interests, and they are starting to get angry.

Retailer Just Says No to Exploiting Children

Michele Simon | Posted 05.05.2013 | Business
Michele Simon

I am often asked: Who in the food industry is doing it right? I am very happy to finally have an answer to that question.

This Is Why Coca-Cola Is So Addictive

Michael Moss | Posted 04.29.2013 | Healthy Living
Michael Moss

In creating products that will sell consistently, food manufacturers learned to walk a line between the extremes of an exciting first bite or sip and the utterly familiar. More than any other product, Coke had mastered this balancing act.

The Big Oversight in Our Obesity Conversation

Andy Bellatti | Posted 03.11.2013 | Healthy Living
Andy Bellatti

My biggest concern is that solely focusing on weight impedes the health movement's progress. Such a clinical and quantitative frame gives very little thought to -- and leaves no room for a conversation about -- socio-political and environmental factors that pose a threat to our health.

Feds to Parents: Big Food Still Exploiting Your Children -- Good Luck With That

Michele Simon | Posted 03.10.2013 | Home
Michele Simon

If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the FTC released its latest report on marketing to children then speaks volumes about how seriously the Obama administration is taking this intractable problem.

Time to Stop Marketing Food to Kids

Michele Simon | Posted 01.26.2013 | Home
Michele Simon

It's time we stopped fretting over nutrition standards for marketing to kids and start working on a new strategy to eliminate all food marketing to young children, period.

Parents Can't Do It Alone: Everyone Is Responsible for Children's Health

Marlene Schwartz, Ph.D. | Posted 01.06.2013 | Parents
Marlene Schwartz, Ph.D.

Policy makers, the public health community and food and media companies have a responsibility to take action to help parents raise healthy children.

11 Ways Food Marketing Can Make You Fat

Posted 10.18.2012 | Home

You probably feel in your gut -- literally -- that food marketing can make you fat. The fact that we're constantly exposed to ads for various products...

Parents to Cereal Companies: "Help Us Enjoy the Cereal Aisle by Marketing Your Healthier Products to Kids"

Marlene Schwartz, Ph.D. | Posted 12.05.2012 | Home
Marlene Schwartz, Ph.D.

Did you ever wonder why more parent-child conflicts occur in the cereal aisle than in the adjoining aisles that sell dried pasta, canned tuna, or paper towels?

Joe Satran

Arby's Takes On Subway

HuffingtonPost.com | Joe Satran | Posted 10.02.2012 | Home

Soon after Russ Klein became chief marketing officer at struggling sandwich chain Arby's in January, he commissioned the Boston Consulting Group to co...

When Food Marketing Lies Aren't Bad

Zester Daily | Posted 09.02.2012 | Home
Zester Daily

Sometimes the lies we create about food can actually do good.

Can Parents Trust Cereal Companies? Not So Much

Marlene Schwartz, Ph.D. | Posted 08.22.2012 | Parents
Marlene Schwartz, Ph.D.

If cereal companies want parents to trust them, they need to do more to earn that trust.

Congressional Letter-Writing Campaign Helps Torpedo Voluntary Food Marketing Guidelines for Kids

The Sunlight Foundation | Posted 07.02.2012 | Politics
The Sunlight Foundation

While the proposed voluntary principles set for food marketers are ambitious and would take time to put into place, the public health stakes could not be higher.