You don't need an iPhone 6 to walk into a grocery store and pick up an innovative, sustainable food product. The rapid increase in the amount of funding, pitch events and acquisitions in food point to a clear frenzy at the top for food startups.
When you shoot for the moon, you're going to get battered by rejection long before you reach any stars. I've found that the key to continuing the journey is to not let failing make you feel like a failure.
Until now, food innovation happened behind closed doors at a few select multinational corporations. But as the Internet and technology are democratizing virtually every industry, the sustainable food industry has an opportunity to level the playing field with industrial food.