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Forrester Research

Mobile Search: It's Different

Julie Ask | Posted 07.13.2016 | Technology
Julie Ask

This article is co-authored by Jennifer Wise, senior analyst at Forrester Mobile search is essential. In fact, according to Forrester's Mobile Audie...

What Does "Relevant" Really Mean?

Michael Pasco | Posted 10.28.2016 | Technology
Michael Pasco

All informed marketers know one thing moving into 2016: consumers don't respond to irrelevant messaging. But how do you know what content is "relevant" when the definition is so broad and audience perception is always changing?

(VIDEO) Media Owners Stuck In Past Over Ad Data: Forrester's Nail

Andy Plesser | Posted 06.10.2016 | Technology
Andy Plesser

If data is really the new oil, are media operators letting enough of the stuff run to advertisers who are craving it?

Your Sherpa to All Things Disruption - James McQuivey

Ondi Timoner | Posted 03.14.2015 | Technology
Ondi Timoner

If you're looking to follow someone who has their fingerprint on the leading edge of disruption, look no further than James McQuivey. He is VP & Principal Analyst at Forrester Research.

Mobile Predictions: The Game Will Change in 2015

Julie Ask | Posted 01.11.2015 | Technology
Julie Ask

Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet, has a technology forced businesses to rethink completely how they win, serve and retain customers.

(VIDEO) Programmatic Tech has Disrupted the Media Agency Model, Analyst O'Connell

Andy Plesser | Posted 01.06.2015 | Media
Andy Plesser

NAPA, CA -- The rise in programmatic advertising has been tremendously disruptive the client - media agency relationship,  with many clients embracin...

Social... Is It Just Trending?

Rod Favaron | Posted 12.08.2014 | Business
Rod Favaron

Employees who know the company and customer service procedures are in the best position to take advantage of social because they know their audience better than anyone else.

The Art of Borrowing a Mobile Moment

Julie Ask | Posted 11.19.2014 | Technology
Julie Ask

Most customers won't download a brand's app. Why? Three phenomena are in play.

(VIDEO) Agency Trading Desks "Are Going to Have to Change Their Pricing Model," Forrester's Richard Joyce

Andy Plesser | Posted 11.05.2014 | Technology
Andy Plesser

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agenc...

(VIDEO) Forrester's Nail on Aereo Decision: Existing Business Models have been Reinforced

Andy Plesser | Posted 08.25.2014 | Media
Andy Plesser

Forrester principal analyst Jim Nail is "disappointed" by today's U.S. Supreme Court ruling in the Aereo case.  He says it is unfortunate and it rein...

Why Retailers Must Embrace the Mobile Mind Shift

Julie Ask | Posted 08.18.2014 | Technology
Julie Ask

Mobile has fundamentally changed consumer expectations. Already, 65 percent of online consumers use their smartphones in stores. Among those under the...

Forrester Study: Advertisers Want Convergence Measurement

Andy Plesser | Posted 03.31.2014 | Media
Andy Plesser

VIEQUES, PR -- About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Bren...

The Only Solution for In-App Advertising? Programmatic Buying

Anindya Datta | Posted 06.17.2013 | Technology
Anindya Datta

Programmatic media buying (PMB) has been touted as the future of media planning and buying, especially in the online digital segment.Yet, they haven't. Even after years of double-digit annual growth forecasts, PMB accounts for a meager 10 percent of total digital media buying.

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...

Forrester Research Predicts Torrid Growth for Video Ads Through 2017

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017," Forrester Research Principal An...

(Video) Real-Time Bidding for Video Ads on the Rise, Forrester Reports

Andy Plesser | Posted 09.17.2012 | Technology
Andy Plesser

Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, ...

Bearish Apple Analysts Follow Long Line of App Doubters

Brad Spirrison | Posted 06.30.2012 | Technology
Brad Spirrison

There were more than a few notable prognosticators that we respect that clearly had it wrong. Here are some of our favorite predictions of the death of apps that now seem greatly exaggerated.

Citrix Turns CloudStack Away From OpenStack to Apache Software Foundation

Arnal Dayaratna | Posted 06.09.2012 | Technology
Arnal Dayaratna

Citrix has revealed plans to open source its CloudStack IaaS solution to the Apache Software Foundation under an Apache 2.0 license.

OpenStack Decides to Remove Hyper-V From Essex Release

Arnal Dayaratna | Posted 04.08.2012 | Technology
Arnal Dayaratna

OpenStack, the largest collaboration on open source cloud computing in the world, decided to remove the code that supports Hyper-V despite a statement...

Third Of Online Retailers Plan To Add Jobs In 2012

The Huffington Post | Rieva Lesonsky | Posted 12.19.2011 | Small Business

Do you plan to hire next year? If you own an online retail business, you may have to if you want to stay competitive. A new survey from and F...

Publishers Seek TV-Like Marketplace: Forrester's Michael Greene

Andy Plesser | Posted 11.06.2011 | Technology
Andy Plesser

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

10 Cities That Shop Most Online

The Huffington Post | Harry Bradford | Posted 09.11.2011 | Business

Internet commerce has become a part of American life, and some cities have become particularly involved in shopping online, according to personal fina...

Video:Forrester's McQuivey: Microsoft Could be "Dominant Player in the TV Business Overnight"

Andy Plesser | Posted 06.05.2013 | Technology
Andy Plesser

LOS ANGELES -- While the television industry is abuzz in anticipation over Google TV, the big story in the convergence of television and the Web could...

Cloud Computing Powers up Cyberwar Threat

Eric Ehrmann | Posted 05.25.2011 | Home
Eric Ehrmann

Aggressions triggered by economic warfare or even al-Qaeda-linked operators could foment cyberattacks -- turning a "cloud" target into toast in a matter of seconds.

America's Least-Trusted Banks: Is Yours On The List? (PHOTOS)

Posted 05.25.2011 | Business

According to a new report out this week, customers are much less likely to trust big banks than credit unions and regional banks. In its annual cus...