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Forrester

Tablets' Coming Dominance Sign of Fast-Twitch Nature of Retail

Mike Cassidy | Posted 09.17.2014 | Technology
Mike Cassidy

The overall long-term trend is undeniable. Consumers are moving to mobile and retailers need to be ready for all that comes with that.

What Shopping Will Look Like In The Future

Associated Press | Mae Anderson | Posted 05.24.2014 | Business

NEW YORK (AP) — One of America's favorite pastimes is changing rapidly. When it comes to shopping, more Americans are skipping the stores and pul...

(VIDEO) Digital Video Buying Goes Multi-Platform, Videology's Gaskamp

Andy Plesser | Posted 04.12.2014 | Media
Andy Plesser

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new num...

Why We're Drowning in Junky Data and Sensational Headlines

Rob Leathern | Posted 01.23.2014 | Technology
Rob Leathern

We are drowning in studies and statistics, many of them dead wrong. This data is no longer coming just from the academic side, but a concerted push for publishing data and studies is now coming from enterprises too that are generating a lot of "big data" as a side-effect of their operations.

Bianca Bosker

Is Groupon Really Bringing Businesses New Customers?

HuffingtonPost.com | Bianca Bosker | Posted 01.07.2012 | Technology

In its pitch to local businesses, daily deals site Groupon promises merchants that the discounts offered through its service will deliver "valuable ne...

Where Have All the Content Creators Gone?

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

In a recent study by Forrester's -- Social Technographics -- the company endeavors to gage how consumers are adopting social media. The information ...