Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.
Fortune Magazine's Class of 2014 let everyone know that they were having a kegger at AirBnB HQ, and it was pretty awesome. They were celebrating the 40 Under 40 Issue, and everyone wanted to meet the student body
I got my annual dose of humility this week when I attended the Fortune Brainstorm Tech conference in Aspen, an event that brings Wall Street and Silicon Valley elite together for three days of talks and networking. I've been to it four years in a row now, and it's always a good ego check for me.
In 1989, Julie Connelly coined the term 'trophy wife'. The editor of Fortune Magazine, she wrote an article that defined these women differently than we do today. She wrote, "This trophy does not hang on the wall like a moose head -- she works. Hard."
Lethargy is the sentiment of the past, not the present. President Obama's climate speech in June was an important milestone. The president proposed historic carbon standards for new and existing power plants, the single biggest source of US climate pollution.
The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.
Six weeks after the storm, wreckage from broken lives was still scattered everywhere. The areas that had been ignored: Red Hook, Rockaway, Staten Island, Coney Island, Brighton -- all of these communities were overwhelmed by damage from the storm.
Ms. Quick, let's be fair here, the idea that auto dealers, or their salespeople, are stupid and sexist based on your limited experience and perceived reality is not equitable to the entire auto industry.
"People work the same amount of hours we were working before, but we're getting much more done," she says. "There aren't people there on the weekends. People have gotten a comfort level that face time is not what's necessary."