The truth is, our peers, friends, family and staff can provide helpful insight, and you don't want to discount the importance of their advice. But, you also want to seek out formal trusted advisors who have a deep understanding of your business, along with the wisdom you need to compensate for your blind spots.
A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.