A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
And CitiBike isn't the only great example of this marriage. There's the Uber car service, AirBnB room rentals, Waze mapping, FourSquare check-ins, even my weather app from Weather.com.
When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens.
Have you ever noticed that the lives' of your ostensibly boring friends always seem way more interesting on social media sites?
I was instantly mesmerized. I decided right then and there I didn't just want to do what I saw the instructor do, I wanted to be the kind of person who could do it.
What is freedom? That's a fairly intense question for someone to ask a nineteen-year-old. What do I know about freedom? I live in Los Angeles, Califor...
Many of us know we don't have the best phone etiquette, but more importantly, have we ever stopped to think that we're ruining our own life experiences by being consumed by a device in our hand?
Four alcohol consumption trends that Millennials are giving cheers to.
I was nearing the end of the workday and found myself short of things to do. Working off a tip from a friend, I downloaded an app called Now., a lifestyle app that tracks events in your area, aggregating all surrounding venues, as well as live-streaming visual data from others who have checked into that event.
THE HACKERS AT BREAKFASTNY LAUNCH BASEBALL INTO THE HEAVENS Analytical types have long been drawn to baseball - evolutionary biologist Stephen Jay Go...
Why is it that we feel everyone has to be alerted about everything about our lives? We have become a society of over-sharers. As if the me-generation wasn't self-involved enough, it has evolved into the please-look-at-me generation.
Sometimes, it's easy to forget just how far New York has come in the past five years. But sitting in the Skirball Center at NYU at the most recent Ne...
The worrisome trend happening beneath everyone's noses (and keyboards), is that slowly but steadily, we are all giving up our privacy to the world -- and like a herd of buffalo running off the side of a cliff -- we are doing it willingly.
These three mobile apps work to bring the power of your social networks to the real world, helping you come face to face and get a chance to experience what you've been seeing on your screen all along.