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Fred in China

#FredinChina: Millennials continue to demand excellence in entertainment

Fred Raillard | Posted 12.02.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Chinese e-shoppers spend billions on Alibaba Single's Day

Fred Raillard | Posted 11.21.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: China's anti-corruption documentary praised by Millennials

Fred Raillard | Posted 11.02.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Samsung Galaxy Note 7 faces its worst crisis in China

Fred Raillard | Posted 10.17.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Smart crisis management from Tencent WeChat

Fred Raillard | Posted 10.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Chinese netizens surprisingly support Donald Trump

Fred Raillard | Posted 10.11.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

#FredinChina: Chinese man beats a machine in face recognition contest

Fred Raillard | Posted 07.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

#FredinChina: Brexit in the eyes of China's social media

Fred Raillard | Posted 07.05.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

#FredinChina: Tao Bao believes in live-streaming platform for eCommerce

Fred Raillard | Posted 06.29.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

#FredinChina: Warcraft is a huge success in China, acclaimed by the whole Post-80's generation

Fred Raillard | Posted 06.24.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Digital life, new theme of Chinese exam subjects

Fred Raillard | Posted 06.14.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Durex launches the weirdest PR event ever

Fred Raillard | Posted 05.03.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

#FredinChina: Giant Quiz About Cosmetics on Social Networks

Fred Raillard | Posted 04.19.2016 | Technology
Fred Raillard

This week's HotTopic is about skin care products in China. There was a kind of game going on where girls would gather up all the skin care products they had in their bathroom, and then post the products on social media.

#FredinChina: Are You Physically Perfect? Prove it With Your iPhone 6

Fred Raillard | Posted 04.05.2016 | Technology
Fred Raillard

This week's HotTopic is an A4 piece of paper. It all started with a Chinese actress who posted a picture of her holding a piece of paper in the vertical position, hiding her waist. Thereby showing how thin her waist is.

#FredinChina: Taobao Latest Campaign Is All About Post-90s

Fred Raillard | Posted 03.30.2016 | Technology
Fred Raillard

This week's HotPost is 'Papi Jiang', and is a typical modern Chinese social media story. It's the story of this young influencer called 'Papi Jiang' who is a beautiful and smart 'youtuber'.

#FredinChina: Millennials to Steal Women's Day

Fred Raillard | Posted 03.15.2016 | Technology
Fred Raillard

'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.

#FredinChina: New Content Regulations in China

Fred Raillard | Posted 03.15.2016 | Technology
Fred Raillard

Last week there was another regulation concerning the Chinese Internet, forbidding foreign companies from posting content on Chinese social media. In short, Beijing is getting more and more controlling over anything and everything that is broadcasted in China online and offline, on the Internet and on TV.

#FredinChina: Apple Pay Among the 4 Kings of China

Fred Raillard | Posted 03.08.2016 | Technology
Fred Raillard

This week, the HotBrand is Apple Pay, Apple's mobile payment system which arrived in China. This was a big topic as mobile payment is at the center of the whole digital 'big players' battle in China.

#FredinChina: The Mobile Payment War

Fred Raillard | Posted 02.23.2017 | Technology
Fred Raillard

The HotTopic of the week is the Chinese New Year, going from the year of the Goat to the year of the Monkey. It's a huge celebration in China. It is the biggest migration of all species on the planet at that particular time of the year.

#FredinChina: Alibaba Wins the Chinese New Year

Fred Raillard | Posted 02.11.2017 | Technology
Fred Raillard

This week Alibaba, the Chinese giant e-commerce company, is the brand which has been the most talked about in China. A few years ago Alibaba launched a big e-commerce festival on the 11th of November called 11.11, which is the Chinese equivalent to Black Friday in the US.