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Polarize and Advertise -- for Free

Laura Mola | Posted 10.09.2012 | Media
Laura Mola

Appealing to bigotry, prejudice, racism works. Divide and conquer. Posit a point of view, and the more controversial the better, and all of a sudden you have customers coming out of the woodwork.

Are You Taking Advantage of Free Marketing?

Diane DiResta | Posted 08.20.2012 | Small Business
Diane DiResta

In today's economy, advertising is expensive and business owners can't compete with corporate budgets. There's an easy, cost-effective way to rise above the noise. It's called speakmarketing.