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(VIDEO) GroupM's Norman: Consumer Entertainment Choices A 'Complicated Puzzle'

Andy Plesser | Posted 01.03.2017 | Media
Andy Plesser

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programm...

(VIDEO) Havas' Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?

Andy Plesser | Posted 01.03.2017 | Media
Andy Plesser

Is there such a thing as too much data in advertising and media? Quite possibly, according to the CEO of Havas North America. "I still see an incredib...

(VIDEO) FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop

Andy Plesser | Posted 12.19.2016 | Media
Andy Plesser

First it was desktop, then mobile and now it's all about the living room at premium video ad management solutions provider FreeWheel. That's because "...

(VIDEO) Canal+ Blesses FreeWheel-StickyADs.TV Combine With Cross-Screen Ad Deal

Andy Plesser | Posted 12.09.2016 | Media
Andy Plesser

LONDON - If anyone in the premium video business doubted the logic behind FreeWheel's acquisition of StickyADs.tv, French media giant Canal+ dispelled...

(VIDEO) Wall-Size TV's To Internet Of Things Security: GroupM's Gotlieb On CES 2017

Andy Plesser | Posted 12.07.2016 | Technology
Andy Plesser

LONDON - As he looks ahead to CES 2017, GroupM Chairman Irwin Gotlieb sees "enormous developments" in all six categories that are typically his focus ...

(VIDEO) IP Delivery Means Smarter Targeting, Reduced Ad Loads: Fox's Marchese

Andy Plesser | Posted 12.07.2016 | Media
Andy Plesser

Letting consumers opt in to engage with digital commercials in lieu of seeing a full pod of them is just "the tip of the spear" in the quest to replac...

(VIDEO) Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel's Rooke

Andy Plesser | Posted 09.23.2016 | Business
Andy Plesser

COLOGNE-A year ago, headlines abounded in advertising and media circles about the impending death of television and a skepticism about brand marketers...

(VIDEO) FreeWheel's Council Argues For Four Industry Needs

Andy Plesser | Posted 07.25.2016 | Business
Andy Plesser

CANNES -- In September, the 30-company advocacy group founded by video ad-tech company FreeWheel will be celebrating its first anniversary. The Fr...

(VIDEO) Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

Andy Plesser | Posted 06.15.2016 | Media
Andy Plesser

Viewers don't like too TV many ads. That's the realization CNN owner Turner has come to, one of several media organizations now responding to negative...

(VIDEO) Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel's Bremond

Andy Plesser | Posted 06.13.2016 | Technology
Andy Plesser

LONDON -- What differentiates prime from sub-prime advertising inventory? Different media platforms can charge for ads in different and unique ways -...

(VIDEO) Cannes Greets Entertainment Producers With Dedicated Festival

Andy Plesser | Posted 06.13.2016 | Entertainment
Andy Plesser

LONDON -- Over the last few years, more and more broadcasters, movie, game and music studios have been flocking to Cannes Lions, the upcoming festiva...

(VIDEO) Moat CEO Goodhart: Industry Stuck On Measuring Impressions

Andy Plesser | Posted 06.09.2016 | Technology
Andy Plesser

Flush with $50 million in Series C funding, Moat has taken on the lofty goal of creating an accepted currency for digital advertising because it belie...

(VIDEO) Targeted Ads Need Standards for Creativity, GroupM' Tilds

Andy Plesser | Posted 06.09.2016 | Media
Andy Plesser

The technology behind targeted media has developed robustly, but the creative side still needs work. However, that's poised to change as the industry...

(VIDEO) Fox's Marchese: Immersive TV Ads Can Fix The 'Social Contract' With Viewers

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

Doing more with less has long been a corporate mantra. Fox TV hopes to bring this concept to television with consumer-selected immersive and interacti...

(VIDEO) Performance Metrics Rising In Cannes Criteria: Nielsen's Hohman

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

Although the company's Total Audience Measurement data won't be a factor this year at the Cannes advertising awards, Nielsen expects to hear more conv...

(VIDEO) Hulu Favors Consumer Choice Over Commercial Overload

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

In Hulu's worldview, viewers don't necessarily universally dislike advertising. You just have to be smart with your commercial load, give them a value...

(VIDEO) More Mobile Browsers Will Block Ads By Default: Sourcepoint's Barokas

Andy Plesser | Posted 06.07.2016 | Technology
Andy Plesser

For anyone who thought mobile ad blocking was a minority sport, last week's new PageFair report about ad blocking on the mobile web was a shot across...

(VIDEO) AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout

Andy Plesser | Posted 06.03.2016 | Technology
Andy Plesser

In its first-ever trials of cross-screen addressable advertising for television and mobile devices, AT&T AdWorks saw "tremendous" results tied to vari...

(VIDEO) Ad Threats & Consolidation In Kawaja's 'House Of Cards'

Andy Plesser | Posted 06.03.2016 | Business
Andy Plesser

The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome's e...

(VIDEO) FreeWheel's Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

Andy Plesser | Posted 06.03.2016 | Media
Andy Plesser

LONDON --  The recent acquisition of   SSP StickyADS.tv marks a global expansion of the company's programmatic  TV offering, explains Thomas Bremo...

(VIDEO) BOA's Paskalis Fears Ad Blocking Over Fraud, Viewability

Andy Plesser | Posted 05.26.2016 | Business
Andy Plesser

What keeps the Senior Vice President of Media at Bank of America up at night isn't the fear of digital advertising fraud, transparency or viewability....

(VIDEO) Dynamic Creative Optimization 'Nothing Short Of Amazing': Xaxis' Moore

Andy Plesser | Posted 05.26.2016 | Media
Andy Plesser

Whereas traditional media optimization has focused on who an ad is delivered to, dynamic creative optimization (DCO) is the how and what you show them...

(VIDEO) Four Reasons FreeWheel Is Buying StickyADS: Rooke

Andy Plesser | Posted 05.19.2016 | Media
Andy Plesser

The video ad-tech roll-up continued this month, as Comcast-owned premium video ad-tech vendor FreeWheel announced it was acquiring France-based server...

(VIDEO) FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement

Andy Plesser | Posted 03.30.2017 | Media
Andy Plesser

MIAMI - With more than 60% of video viewing now being done on various digital devices other than desktop and laptop computers, there's an urgent need ...

(VIDEO) Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel's Smith

Andy Plesser | Posted 03.02.2017 | Technology
Andy Plesser

VIEQUES, PR -- FreeWheel believes that 2016 can be a watershed year for publisher monetization of video across a range of platforms including desktop/...