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(VIDEO) Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

Andy Plesser | Posted 06.15.2016 | Media
Andy Plesser

Viewers don't like too TV many ads. That's the realization CNN owner Turner has come to, one of several media organizations now responding to negative...

(VIDEO) Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel's Bremond

Andy Plesser | Posted 06.13.2016 | Technology
Andy Plesser

LONDON -- What differentiates prime from sub-prime advertising inventory? Different media platforms can charge for ads in different and unique ways -...

(VIDEO) Cannes Greets Entertainment Producers With Dedicated Festival

Andy Plesser | Posted 06.13.2016 | Entertainment
Andy Plesser

LONDON -- Over the last few years, more and more broadcasters, movie, game and music studios have been flocking to Cannes Lions, the upcoming festiva...

(VIDEO) Moat CEO Goodhart: Industry Stuck On Measuring Impressions

Andy Plesser | Posted 06.09.2016 | Technology
Andy Plesser

Flush with $50 million in Series C funding, Moat has taken on the lofty goal of creating an accepted currency for digital advertising because it belie...

(VIDEO) Targeted Ads Need Standards for Creativity, GroupM' Tilds

Andy Plesser | Posted 06.09.2016 | Media
Andy Plesser

The technology behind targeted media has developed robustly, but the creative side still needs work. However, that's poised to change as the industry...

(VIDEO) Fox's Marchese: Immersive TV Ads Can Fix The 'Social Contract' With Viewers

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

Doing more with less has long been a corporate mantra. Fox TV hopes to bring this concept to television with consumer-selected immersive and interacti...

(VIDEO) Performance Metrics Rising In Cannes Criteria: Nielsen's Hohman

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

Although the company's Total Audience Measurement data won't be a factor this year at the Cannes advertising awards, Nielsen expects to hear more conv...

(VIDEO) Hulu Favors Consumer Choice Over Commercial Overload

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

In Hulu's worldview, viewers don't necessarily universally dislike advertising. You just have to be smart with your commercial load, give them a value...

(VIDEO) More Mobile Browsers Will Block Ads By Default: Sourcepoint's Barokas

Andy Plesser | Posted 06.07.2016 | Technology
Andy Plesser

For anyone who thought mobile ad blocking was a minority sport, last week's new PageFair report about ad blocking on the mobile web was a shot across...

(VIDEO) AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout

Andy Plesser | Posted 06.03.2016 | Technology
Andy Plesser

In its first-ever trials of cross-screen addressable advertising for television and mobile devices, AT&T AdWorks saw "tremendous" results tied to vari...

(VIDEO) Ad Threats & Consolidation In Kawaja's 'House Of Cards'

Andy Plesser | Posted 06.03.2016 | Business
Andy Plesser

The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome's e...

(VIDEO) FreeWheel's Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

Andy Plesser | Posted 06.03.2016 | Media
Andy Plesser

LONDON --  The recent acquisition of   SSP marks a global expansion of the company's programmatic  TV offering, explains Thomas Bremo...

(VIDEO) BOA's Paskalis Fears Ad Blocking Over Fraud, Viewability

Andy Plesser | Posted 05.26.2016 | Business
Andy Plesser

What keeps the Senior Vice President of Media at Bank of America up at night isn't the fear of digital advertising fraud, transparency or viewability....

(VIDEO) Dynamic Creative Optimization 'Nothing Short Of Amazing': Xaxis' Moore

Andy Plesser | Posted 05.26.2016 | Media
Andy Plesser

Whereas traditional media optimization has focused on who an ad is delivered to, dynamic creative optimization (DCO) is the how and what you show them...

(VIDEO) Four Reasons FreeWheel Is Buying StickyADS: Rooke

Andy Plesser | Posted 05.19.2016 | Media
Andy Plesser

The video ad-tech roll-up continued this month, as Comcast-owned premium video ad-tech vendor FreeWheel announced it was acquiring France-based server...

(VIDEO) FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI - With more than 60% of video viewing now being done on various digital devices other than desktop and laptop computers, there's an urgent need ...

(VIDEO) Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel's Smith

Andy Plesser | Posted 03.01.2016 | Technology
Andy Plesser

VIEQUES, PR -- FreeWheel believes that 2016 can be a watershed year for publisher monetization of video across a range of platforms including desktop/...

(VIDEO) FreeWheel Targets Dynamic Ad Insertion for Linear TV

Andy Plesser | Posted 01.07.2016 | Media
Andy Plesser

FreeWheel, a pioneering adtech company  that enables many of the world's leading digital video publishers manage dynamic ad insertion, has unveiled ...

(VIDEO) FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

Andy Plesser | Posted 12.16.2015 | Business
Andy Plesser

LONDON -- Leading UK satcaster, telco and channel operator Sky has used FreeWheel for the last few years, to manage its digital video ad inventory. No...

(VIDEO) Sky's Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with "Compliance"

Andy Plesser | Posted 12.09.2015 | Technology
Andy Plesser

LONDON --  The alliance between  Sky, U.K's big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the compan...

(VIDEO) Biggest Ad Challenge Is 'Invalid Traffic': comScore's Trigg

Andy Plesser | Posted 10.08.2015 | Technology
Andy Plesser

COLOGNE -- As an acronym, it doesn't seem to make any sense. But "IVT" (that's "invalid traffic") is now the new industry jargon for what had been cal...

(VIDEO) Sky's AdSmart Addressable Advertising Bringing New Marketers to TV

Andy Plesser | Posted 09.22.2015 | Media
Andy Plesser

COLOGNE - Sky's AdSmart addressable ad program, launched nearly two years ago,  has served ads to  satellite-connected TV's for nearly 500 advertis...

(VIDEO) SpotX CEO Sees TV Opportunity In FreeWheel Integration

Andy Plesser | Posted 09.20.2015 | Technology
Andy Plesser

COLOGNE -- Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a n...

(VIDEO) Research: Digital Video Growing On Live, Long-Form Demand

Andy Plesser | Posted 08.27.2015 | Media
Andy Plesser

The old adage used to be that digital video had to be short, that viewers wouldn't sit and watch it in long sessions. That may have been true on the ...

(VIDEO) FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

Andy Plesser | Posted 05.25.2015 | Technology
Andy Plesser

AUSTIN -- Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatic...