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Functional Fixedness

You Can Overcome Fixations and Achieve Insight

Art Markman, Ph.D. | Posted 06.17.2012 | Science
Art Markman, Ph.D.

The key to breaking out of habitual ways of looking at objects is to list all of the features of the objects and then to describe them by looking at what they are made of rather than by thinking about their function.

Flea Market Smarts

Robin S. Rosenberg, Ph.D. | Posted 01.21.2012 | San Francisco
Robin S. Rosenberg, Ph.D.

Once someone has had an "out of the box" idea, the trick is bringing it to life. This takes the knowledge and ability to figure out how do so, which requires persistence and diligence.