Every employee comes to work with a certain pre-conceived notion of what the business and work require of them. Without continual and clear communication from management and those at the top, one can never be sure everyone is on the same page.
What good is a lateral raise if you can't do a proper press? What good is a fancy business logo if you haven't found your first paying customer? What good is a better guitar if you haven't built the habit of practicing each day?