As the saying goes, it's déjà vu all over again. This weekend I received two letters from the New York City-based ASPCA. The letters were identical, although they came with different envelope stuffers. Why does this seem familiar?
If you have a smart organizational strategy you can confidently ask a potential donor to invest in a solid, well-thought out plan for creating change to a problem they care about. And that's much less awkward than asking someone to just give, right?