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Future of Publishing

Can We Talk About Playboy for a Second?

Randall Frederick | Posted 03.02.2017 | Entertainment
Randall Frederick

Like many Americans, I picked up the March 2016 issue of Playboy looking forward to their new design without nudes. While a woman glared at me from a ...

Self-Published Book Bumps 'The Girl On the Train' Out of the Top Spot

Eva Lesko Natiello | Posted 02.09.2017 | Home
Eva Lesko Natiello

photo by MTA The day my book got to the number one spot on the psychological thriller best seller list, I knew it finally bumped The Girl On The Train...

How to Self-Publish a Paperback Book with Createspace

Michael B. Fishbein | Posted 12.06.2016 | Business
Michael B. Fishbein

As self-published authors, it's important that we build a professional image to differentiate us from the thousands of others ebook authors out there....

Why the Muppets May Hold the Key to the Great Ad Blocking Debate

Joshua Macht | Posted 10.07.2016 | Media
Joshua Macht

For my column, I'd rather talk about the Muppets -- ok, ok, I'll eventually make my way back to the great Ad Blocking Controversy of 2015, but let's start with the Muppets, Jim Henson's invention from the '50s that changed children's television forever.

Becoming a Publisher: A Positive Choice for Authors

Kristen Houghton | Posted 07.10.2016 | Home
Kristen Houghton

The book is written, proofed, edited and re-read until you feel as if your eyeballs will bleed, you've "sent it out" and now the wait begins.

Self-Publishing Platforms: Women's Playground or Last Resort?

Janice Sands | Posted 06.16.2015 | Home
Janice Sands

Literary publishing is a notoriously cutthroat business. The industry is alarmingly subjective and there are an increasing number of books published each year. But if you look more closely at the numbers, the challenge of having a literary work published is particularly difficult for women.

The Amazon Hachette Dispute Comes to a Pyrrhic End

Mark Coker | Posted 01.17.2015 | Home
Mark Coker

Amazon and Hachette announced a settlement last week in their long festering contractual dispute. The publishing industry breathed a collective sigh of relief. But is it really over?

The Book Launch and the Aftermath

Warren Adler | Posted 01.06.2015 | Home
Warren Adler

The launch of a book, be it the first for an author or their most recent release, has always been the established gateway for traditional publishers to introduce a new work.

The Most Literate Generation: Wattpad & the Power of Social Reading

Ondi Timoner | Posted 06.02.2014 | Technology
Ondi Timoner

The next time you hear someone say "no one reads anymore," show them Wattpad. With more than 20 million users, Wattpad is the world's largest community for readers and writers, and to the consternation of traditional publishing -- entirely free.

10 Reasons Self Published Authors Will Capture 50 Percent of the Ebook Market by 2020

Mark Coker | Posted 05.07.2014 | Home
Mark Coker

The 10 trends above underlie my prediction that indie ebook authors will capture at least 50 percent of the U.S. ebook market in next seven years. Go ahead, call me crazy or delusional. I don't mind.

Where Is the Netflix for College Textbooks?

Dean Florez | Posted 04.28.2014 | Los Angeles
Dean Florez

Where is the technology fix or app for skyrocketing textbooks? Where are the barbarians at the gate? Those Silicon Valley warriors that took down Motown, turned my neighborhood Borders into a laundromat, eliminated Kodak AND my camera?

Make Yourself Useful: Create Marketing People Actually Want

Spencer Critchley | Posted 02.05.2014 | Business
Spencer Critchley

Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.

Overpaying High-Flying Indie Authors Fails; What Will Those Silly Major Publishers Try Next?

Michael Levin | Posted 01.23.2014 | Home
Michael Levin

What matters to publishers is whether an author has built up a strong enough brand and social media presence to make selling their book a no-brainer. If you have enough people following you on Twitter, you could sell word soup to a major publisher.

eBook Preorders Help Indie Authors Hit Bestseller Lists

Mark Coker | Posted 10.20.2013 | Home
Mark Coker

Self-published ebook authors now have a powerful new merchandising tool to make their books more discoverable and desirable to readers: Preorders at Apple iBooks, Barnes & Noble and Kobo.

What No-content Marketing Will Look Like

Spencer Critchley | Posted 10.12.2013 | Business
Spencer Critchley

The wealthy and powerful have always had access to services like these -- think of the President's Daily Brief or Stratfor -- but it's becoming more common among the broadening population of the too-busy. Some marketers may now need to profile not just their primary target, but their target's gate-keeper.

Panic or Profit: Two Distinct Approaches to the Literary Revolution

Rob Asghar | Posted 06.30.2013 | Home
Rob Asghar

A less-well known group of literary figures have taken an opposite approach to championing books -- by capitalizing on the very changes that have even spooked thriller novelist James Patterson.

Why eBook Retailers Are Embracing Self-Published Authors

Mark Coker | Posted 04.14.2013 | Home
Mark Coker

Why are retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Amazon giving self-published ebooks such merchandising love?

In Book Publishing Today, Size No Longer Matters

Michael Levin | Posted 04.06.2013 | Home
Michael Levin

Once upon a time, authors wrote big books about big topics. The competition was Freudian: whoever had the longest one could brag the most. Today, however, neither authors nor readers seek size from their books.

Our Business Is Fun: An Interview With Publisher Sherman Goldenberg

Evanne Schmarder | Posted 03.16.2013 | Small Business
Evanne Schmarder

In this occasional Schmarder University series, "Our Business Is Fun," we'll meet an assortment of outdoor recreation industry leaders, learn about how their businesses serve the industry and its consumers, and talk trends in outdoor recreation.

21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge

Mark Coker | Posted 02.22.2013 | Home
Mark Coker

It's that time of year when book people polish their crystal balls and make predictions for the year ahead. I bring you, my dear reader, my epic predictions for 2013.

Acknowledging a Gentleman Publisher -- Emphasis on Gentleman!

Steven Paul Leiva | Posted 12.01.2012 | Home
Steven Paul Leiva

Writing a novel is an adventure, or certainly should be. If you like to write -- and I've never understood those writers who proudly declare that they...

11 Things Not to Do Before Your Book Launch

M.J. Rose | Posted 12.01.2012 | Home
M.J. Rose

1. Don't assume everyone will wake up the day your book comes out and rush out to buy it . (No one can buy a book they have never heard of.)

A Grey Day in Edina

Ann Bauer | Posted 11.24.2012 | Home
Ann Bauer

Everyone's a headline writer on Twitter. Technology mainstreamed words the way cheap, mass-manufactured automobiles made everyone a driver. Who, these days, needs a livery cab?

How Publishers Can Avoid Extinction

Stephen S. Power | Posted 09.22.2012 | Home
Stephen S. Power

Publishers need a new operating system. Here are three core features that would make it work.

Is Traditional Publishing Dying?

Michael Levin | Posted 08.29.2012 | Home
Michael Levin

Book publishing as we know it is dying. Publishers don't want to recognize this reality, because they can't imagine what else they'll do for a living once their companies collapse. But collapse they will, and here's why.