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Futureproof

The Power of Principled Innovation

Marc Stoiber | Posted 11.05.2013 | Business
Marc Stoiber

Innovation is a hot topic. You hear daily about its democratization, globalization and acceleration. But in the all the breathless wonder at our speed...

Is Your Corporation Missing Its Compass?

Marc Stoiber | Posted 01.23.2014 | Business
Marc Stoiber

If the future of profit is tied to purpose, then the first step to finding your purpose is pulling back and establishing exactly what your brand stands for.

Lego Thinking: Key to Futureproofing?

Marc Stoiber | Posted 06.12.2013 | Impact
Marc Stoiber

The key to futureproofing is creating a brand that fulfills your customer's higher order needs. Things like meaning, authenticity, self-fulfillment an...

A Futureproof Media Idea? Behave Human.

Marc Stoiber | Posted 11.12.2012 | Small Business
Marc Stoiber

Possibly the most important part of a futureproof brand is insight into what consumers want today, and tomorrow. In the case of Next Issue, this is simple: people want to while away the hours with both new and favorite magazines.

Are Ads More Valuable When They're Handbags?

Marc Stoiber | Posted 10.21.2012 | Business
Marc Stoiber

Thanks to an explosion of creative tools like Final Cut and GarageBand, and public forums like Pinterest and Instagram, we're defining ourselves increasingly by our own output. Sadly, even the best tools do not an artist make.

From One Virgin, Countless Social Entrepreneurs Are Born

Marc Stoiber | Posted 05.27.2012 | Impact
Marc Stoiber

In holiday destinations like the Caribbean, authentic experiences are becoming the new currency. But local entrepreneurs with great ideas seldom have access to the capital, training or leadership skills that would give their innovations the credibility tourism operators demand.