Possibly the most important part of a futureproof brand is insight into what consumers want today, and tomorrow. In the case of Next Issue, this is simple: people want to while away the hours with both new and favorite magazines.
Thanks to an explosion of creative tools like Final Cut and GarageBand, and public forums like Pinterest and Instagram, we're defining ourselves increasingly by our own output. Sadly, even the best tools do not an artist make.
In holiday destinations like the Caribbean, authentic experiences are becoming the new currency. But local entrepreneurs with great ideas seldom have access to the capital, training or leadership skills that would give their innovations the credibility tourism operators demand.