President Barack Obama gave his State of the Union address to the people of the United States of America, while the entire world watched. As a Gamaliel-trained organizer, the President knows how to unite people around American values of caring for our neighbors.
My problem with the service frame is simple: If I serve, someone else is being served. If I serve, I act, but the other -- the beneficiary -- does not. "Service" seems to create two classes: the givers and the receivers.