I became uncomfortably aware that my business was desired when I started getting brochures in the mail from Moloney Family Funeral Homes Inc., which has half a dozen locations on Long Island, N.Y., where I live (for the time being, anyway).
Gary Rivlan notes in his book, Broke USA, "the working poor have become big business." You wouldn't think that poor people would be a growth market, but businesses make big money off people who live paycheck to paycheck.
British bookmaking site Betfair had all 50 states right in 2004. As did rival site Intrade. As one gambler told me, "A pollster can still bill for an inaccurate poll. Bookmakers must make an accurate line or they lose -- period."