So, you failed. The screen is black. You are disappointed. BUT, WAIT! The screen comes back up and there you are again. Your health bar is full and this time you are armed with something else. The knowledge and experience gained from what happened the last time.
As Steve Jobs says, you can't connect the dots looking forward, you can only connect them looking backward. A product like the iPad, can be said to have 'changed the game' only after the game, has, in fact, changed.