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By Emily Fredrix, Associated Press Marketing Writer
NEW YORK (AP) -- Gap is back to blue.
The casualwear chain will keep its decades-old white-o...
We've heard you. And, after much thought, Gap will keep its classic blue box logo.
The Gap has found itself in a little marketing hot water, after replacing its longtime logo with a new one that Ad Age described as "something a child...
Without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.
Gap has debuted a new logo on its website, doing away with the blue square we've come to know and love. There's no word if the stores will follow suit...
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