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Gap New Logo

Gap Gets Rid Of New Logo

Posted 05.25.2011 | Style

By Emily Fredrix, Associated Press Marketing Writer NEW YORK (AP) -- Gap is back to blue. The casualwear chain will keep its decades-old white-o...

The Gap's New Logo

Marka Hansen | Posted 05.25.2011 | Business
Marka Hansen

Without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.