Gatorade

Michael Jordan Gatorade Ad Draws Harsh Criticism (VIDEO)

The Huffington Post | Ron Dicker | Posted 05.14.2012

Read More: Video, Michael Jordan, Public Health Advocacy Institute, Jordan, Advertising, Advertising News, Ftc, Gatorade, Business News, Flu, Michael Jordan Gatorade, Federal Trade Commission, Temperature, Business News

Many people who have a high fever can barely watch basketball, let alone play it at a championship level. So an ad that implies Michael Jordan's gulpi...

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2-Time Cancer Survivor Launches Nationwide Football Event For Kids With Special Needs

Trenton Patch | Posted 03.15.2012

Read More: Liver Transplant, Nike, Boyd W. Arthurs Middle School, Football, Greatest-Person-of-the-Day, Gatorade, Victory Day, Cancer, Special Needs Children, Coaching, Lloyd Carr, Aaron Segedi, Impact News

When middle school teacher and varsity football coach Aaron Segedi, 36, hatched the idea for Victory Day in 2009, he had no idea he would be speaking ...

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Major Soft Drink Company To Cut Thousands Of Jobs

Reuters | Posted 04.10.2012

Read More: Layoffs, Tropicana, Soft Drinks, PepsiCo Inc, Video, Profits, Coca-Cola Co., Soda, Reuters, Gatorade, Jobs, Sierra Mist, Global Workforce, Business News

* Q4 adj EPS $1.15 tops Wall St view of $1.13/share * Targets incremental savings of $1.5 bln over 3 years ...

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Taste Bud Reset: 3 Easy Ways To Kick A Sugary Drink Habit

Pooja R. Mottl | Posted 12.25.2011

Read More: Sweetened-Beverages, Healthy Living Body, Healthy Drinking, Water, Vitamin Water, Coca-Cola, Juice, Taste Buds, Gatorade, Diet and Nutrition, Unsweetened Juice, Flavored Water, Tea, Healthy Living News

After tasting water in these beautiful, more flavorful ways over a 72-hour period, your taste buds will react differently to a sip from a Coke can or even from a gulp of orange juice.

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Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011

Read More: Social Media, Twitter, Retail Sales, Advertising, Traditional Media, Gatorade, Shopper Marketing, Marketing, Retail-Marketing, Facebook, Business, Social Media Marketing, Business News

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

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New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control"

Joe Favorito | Posted 05.25.2011

Read More: Mls, Nfl, Newark, New Jersey Devils, Gatorade, Nhl, Red Bull, St. John's University, Sports Marketing, Jeff Vanderbeek, Nba, Dell Computers, Sports News

The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.

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10 Tips for NFL Players Who Play Fantasy Football

Scott Swanay | Posted 05.25.2011

Read More: Gatorade, Nfl, Fantasy Football, Comedy News

If you're playing in a Family & Friends league, you are required to pick yourself in the first round. Even if you're an offensive lineman. Go ahead, you're bigger than they are, so you get to make up your own rules during the draft. No one will object.

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Replayin' With D-Wade: We Talk High School Basketball, Football, Marching Band and Why LeBron Would Be a Better Prom Date Than Bosh (VIDEO)

Erica Boeke | Posted 05.25.2011

Read More: Miami Heat, Gatorade, Wade's World Foundation, Dwyane Wade, Replay, Chris Bosh, Gatorade Replay, LeBron James, Sports News

Dwyane Wade coached a match for Gatorade's REPLAY on Chicago's south side -- where Wade himself grew up. So here, my Q&A with Dwyane Wade.

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Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

DailyFinance | AIMEE PICCHI | Posted 05.25.2011

Read More: Gatorade, Gatorade Rebanding, Branding, Gatorade G, Pepsi, Pepsico, Business News

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...

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Jason Kay Sentenced To Probation In Tiger Woods Gatorade Bottle Case

AP | Posted 05.25.2011

Read More: Gatorade, Elin Woods, Colorado, Gatorade Bottle, Tiger Woods, Jason Kay, Denver News

DENVER — A Colorado man who replaced labels on dozens of Gatorade bottles with an image of Tiger Woods and his wife and the word "unfaithful" ha...

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New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

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Corn Syrup Sales Sour As Americans Try To Eat Healthier

AP | DAVID MERCER | Posted 05.25.2011

Read More: Corn Syrup, High Fructose Corn Syrup, Corn Syrup Sales, Sugar, Sweeteners, Obesity, Hunt's, Snapple, Gatorade, Starbucks, Food, Food News

CHAMPAIGN, Ill. — Fans of natural foods have tried for years to push the ubiquitous sweetener high fructose corn syrup off Americans' dinner tab...

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Tiger Woods Gatorade Bottle Trial Could End Friday

AP | Posted 05.25.2011

Read More: King Soopers, Safeway, Tiger Woods, Gatorade, 'Unfaithful' Gatorade Bottles, Fbi, Fake Gatorade Bottles, Jason Kay, Gatorade Woods Jason Kay, Denver Man Labels Gatorade Bottles, Gatorade Bottles Tiger Woods, Denver News

...

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Sneak Preview: Gatorade Super Bowl Ad "Journey"

Erica Boeke | Posted 02.06.2010

Read More: Gatorade, D'Brickashaw Ferguson, Super Bowl Commercials, Erica Boeke, Tim Tebow Super Bowl Ad, Sports News

Had enough of talk of Tim Tebow's Super Bowl ad? Check out a preview of Gatorade's new Super Bowl ad airing tomorrow. WARNING: It's goose-bump inducing.

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Gonna Make You Sweat: The Aftermath of My Sweaty Workout Session With D'Brickashaw Ferguson

Erica Boeke | Posted 05.25.2011

Read More: Gatorade, Pro Bowl, D'Brickashaw Ferguson, Erica Boeke, Super Bowl, Gatorade Performance Lab, Sports News

Gatorade challenged me to go head to head with 6'6" 310-pound offensive lineman D'Brickashaw Ferguson. Would his finely tuned body stand any chance against my wit and perseverance?

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Getting Sweaty with Jets Offensive Tackle D'Brickashaw Ferguson

Erica Boeke | Posted 05.25.2011

Read More: Miami, Petyon Manning, Erica Boeke, GoGameFace.Com, Gatorade, Jets, D'Brickashaw Ferguson, Eli Manning, Super Bowl, Maurice Jones-Drew, Sports News

Anyone remember my blog about working out at the treadmill and my Lululemon pants fell down? And yes, I was sans underwear (like Venus Williams, perha...

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Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011

Read More: Tiger Woods Advertising, Gillette, Tiger Woods Sponsors, Tag Heuer Tiger Woods, Tiger Woods, Gatorade, Tiger Woods Endorsements, Tiger Woods Gillette, Tiger Woods Gatorade, Tag Heuer, Sports News

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

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Tiger Woods Gatorade Bottle Fraud Investigation Yields Arrest Of Longmont Man

Posted 05.25.2011

Read More: Tiger Woods Unfaithful Gatorade Bottles, Longmont Colorado, Gatorade, Fda, Tampered Gatorade Bottle, Jason Eric Kay, Tiger Woods, Denver News

An FDA investigation into the source of a series of phony Gatorade bottles featuring golfer Tiger Woods and his estranged wife Elin Nordegren with the...

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Gatorade Could Be The Cure For Dying Frogs

New Scientist | Posted 05.25.2011

Read More: Frog Disease, Gatorade Cure, Fungus, Gatorade, Frog Fungus, Animals, Frog-Killing-Fungus, Frogs, Frog, Electrolytes, Green News

The fungus now decimating frog populations around the world does its damage by impairing the animals' ability to absorb electrolytes through their ski...

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Gatorade Drops Tiger Woods Drink

AP | Posted 05.25.2011

Read More: Tiger Woods Advertising, Tiger Woods Sponsors, Tiger Focus, Tiger Woods Advertisers, Tiger Woods, Gatorade, Tiger Woods Gatorade Drink, Tiger Woods Endorsements, Tiger Woods Gatorade, Sports News

PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

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Tiger Woods: My New Year's Resolutions

Jack Hidary | Posted 05.25.2011

Read More: New Year's Resolutions, Tiger Woods Mistress, New Years Resolution, Tiger Woods Affair, Scandal, Resolutions, Tiger Woods, Att, Yatzee, Gatorade, Elin Nordegren, Tony Robbins, Tag Heuer, Comedy News

t's clear from his resolutions that Tiger Woods is moving from the denial phase to the change phase of this life-altering moment.

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Tiger Woods Gatorade Bottle Suspect Appears In Court

AP | Posted 05.25.2011

Read More: Longmont Colorado, Tiger Woods, Gatorade, Tiger Woods Gatorade Bottles, Elin Nordegren, Fda, Jason Kay, Denver News

DENVER — A man accused of replacing labels on dozens of Gatorade bottles in Colorado with ones that pictured Tiger Woods and the word "unfaithful" i...

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Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 05.25.2011

Read More: Infidelity, Golf, Endorsements, Sports Sponsorship, Nike, Tiger Woods, Gatorade, Cheating, Scandal, Sports News

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

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R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 05.25.2011

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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Study: This Post Will Make You Smarter

Rob Fishman | Posted 05.25.2011

Read More: Msnbc, David Foster Wallace, Cnn, Gatorade, Fox News, Twitter, Fox, Cancer, Study, Google, Media News

A friend has fallen victim to the dreaded and dubious studies that are widely disseminated by such organizations as CNN, MSNBC and Fox News.

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