I'm sure you can imagine the sheer joy I feel when I see so many brands today supporting gay inclusion, marriage equality, and equal rights for all.
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As attitudes about LGBT rights and same-sex marriage evolve, so too does corporate strategy about how to address this increasingly visible market.
June is Pride Month and I have to say that I'm feeling a lot of pride myself this year. Seeing all the Pride flags up and down the streets of NY and LA (and other cities) just fill me with happiness.
Gay travelers feel more comfortable than ever with their straight counterparts, and vice versa. If you're a gay-specific business, you might already be expanding your strategy to include the mainstream straight market.
Brands shall not think straight when it comes to building brand dialogue platforms and come out of their marketing closets.
Tim Bennett and John Nash say gay pride should be celebrated on one agreed-upon day, "like the Fourth of July," and that the movement needs a new mark...
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