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Ge Ecomagination

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

The Next Generation of Clean Energy Solutions -- Six Takeaways From Two Approaches

Joan Michelson | Posted 01.26.2015 | Business
Joan Michelson

It's clear we need a combination of science, data, ingenuity, risk, collaboration, passion and funding to put this clean energy revolution into overdrive to create jobs and turn "real" profits, including for the environment.

Will Your Eco-Innovation Ripple?

Marc Stoiber | Posted 03.18.2012 | Green
Marc Stoiber

Companies that encourage new green thinking tend to see ripples that create success stories far beyond their original goals.

Ryan McCarthy

GE Launches $200 Million Innovation Contest For Cleantech Entrepreneurs | Ryan McCarthy | Posted 05.25.2011 | Business

The entrepreneurs who are looking to reinvent our nation's electricity infrastructure need a little helping hand, says General Electric CEO Jeffrey Im...