Despite the groundswell of evidence supporting the profitability of health and sustainability programs, many executives today are stuck in an old mindset that categorically views such programs as "fluffy" cost centers not profit centers.
Create a sense of purpose. Which is the dream? It must be something that wakes up emotions, that makes us jump out of bed every morning and run to work -- and don't dare tell me the dream is to increase sales by 10 percent.
I've taken a tiny sampling of the industry's talking points and looked a little deeper. The following claims come from the Coalition for Safe Affordable Food. The arguments they are propagating are beyond flawed and incomplete: They are downright wrong.
USDA welcomed in the new year by presenting Dow AgroSciences with a bountiful gift: a virtual green light for the pesticide company's new genetically engineered (GE) corn and soybean seeds. These crops are designed specifically to be used with Dow's infamous herbicide, 2,4-D.
Corporate ethics is booming. Every major company has its own Corporate Social Responsibility program. CSR consulting is big business, and more and more companies are following suit. But is social responsibility also economically sustainable?
What does Microsoft need? Probably not a vision. It needs a strong manager, who is slightly left-of-center and willing to break the rules, but has credibility with important constituents (i.e., software engineers).
What would happen if we applied that same type of curiosity -- that innovative laboratory mindset -- to our current healthcare system. Could we make a dent in the $2.8 trillion dollar health care bill we're expected this year?
The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.
Go offshore, young man, and avoid paying taxes. Plunder at will in those foreign lands, and if you get in trouble, Uncle Sam will come rushing to your assistance, diplomatically, financially and militarily, even if you have managed to avoid paying for those government services.