The Society for Women's Health Research welcomes the recent policy changes by the National Institutes of Health) to establish guidelines requiring the inclusion of both female and male cells and animals in pre-clinical studies that are looking at diseases that affect both women and men.
Halloween is the second largest commercial holiday in the U.S. Not surprising then that consumers are expected be spend a considerable amount of money (to the tune of $7.4 billion!) on Halloween-related expenses this year.
In the few books written on selling to women, I see a heavy reliance on gender stereotypes. These books also fall into the same old trap of assuming that all women are the same -- and so recommend a worn out "one size fits all" approach.
My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?
What is clear? It is the end of a partnership. Regardless of your gender and what position you held in your marriage, change is inevitable and managing your response to that change is going to be critical for you and your family.
As we head into a world where women increasingly out-learn and out-earn men, yet want to balance a career with family, we will hear more about work-life balance issues. But work-life balance affects men just as much as it affects women.
In Nature, Janine Clayton and Francis Collins call for efforts to ensure that preclinical studies include both male and female cells and animals. We worry, however, that this timely call will reinforce an underlying, unwarranted belief that males and females are fundamentally different.
Boys, like men, CANNOT multitask. If I ask my son a question while he is doing ANYTHING -- watching TV, brushing his teeth, staring into space -- he will likely ignore me (as will my husband). Scratch that. He won't ignore me, he just won't hear me.
I've been out of college for so long that I felt I was immune. That I had conquered my body dissatisfaction. After all, I'm a researcher who's been studying body dissatisfaction and disordered eating for over 15 years. Knowledge is power, right? It might be power, but it's certainly not immunity.
While these differences may be slight and play themselves out in diverse ways, they can still impact the quality and outcome of a relationship. Studies show that socialization and brain chemistry have an impact on how relationship needs are expressed for both men and women.