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Gender Differences

Lenses Limited: Do You See What I See?

BJ Gallagher | Posted 05.02.2015 | Impact
BJ Gallagher

Imagine a world in which everyone is issued a pair of glasses at birth.

45 Things You'll Never Hear Most Men Say

Lisa Katz | Posted 05.02.2015 | Women
Lisa Katz

It goes without saying that men and women are different in infinite ways. And it goes without saying that women can be a bit more verbal about how they are feeling.

The Marketing to Women Landscape for 2015: Trends, Challenges and Implications

Jenny Darroch | Posted 03.02.2015 | Business
Jenny Darroch

In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women.

XX or XY: Medical Journals Must Report Sex Differences

Society for Women's Health Research | Posted 02.09.2015 | Healthy Living
Society for Women's Health Research

The Society for Women's Health Research welcomes the recent policy changes by the National Institutes of Health) to establish guidelines requiring the inclusion of both female and male cells and animals in pre-clinical studies that are looking at diseases that affect both women and men.

Madam Secretary, Gender and Power... and Implications when Marketing to Women

Jenny Darroch | Posted 01.17.2015 | Business
Jenny Darroch

Madam Secretary represents many women leaders today. Does Madam Secretary represent all women? Of course not.

Is Being Female Synonymous With Being Fearful?

Mary Pritchard | Posted 01.06.2015 | Healthy Living
Mary Pritchard

It's well-established in my field that women report more anxiety than men do. For several years I have assumed this was not a reflection of actual e...

So What Are You Going to Be for Halloween?

Ishani Banerji, Ph.D. | Posted 12.30.2014 | Money
Ishani Banerji, Ph.D.

Halloween is the second largest commercial holiday in the U.S. Not surprising then that consumers are expected be spend a considerable amount of money (to the tune of $7.4 billion!) on Halloween-related expenses this year.

Selling to Women... It's Time to Get Scientific and Serious

Jenny Darroch | Posted 12.16.2014 | Business
Jenny Darroch

In the few books written on selling to women, I see a heavy reliance on gender stereotypes. These books also fall into the same old trap of assuming that all women are the same -- and so recommend a worn out "one size fits all" approach.

Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

Jenny Darroch | Posted 12.08.2014 | Business
Jenny Darroch

My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?

6 Ways Men and Women Are (Mostly) Different

Dr. Peggy Drexler | Posted 10.27.2014 | Women
Dr. Peggy Drexler

It's important to recognize that the qualities men and women share, or don't, are fluid and ever-changing, and prone to shifting with time, experience, and relationships.

What's the Stink About Pink?

Jenny Darroch | Posted 09.27.2014 | Business
Jenny Darroch

When marketers use pink to signal their products are "female friendly" they fall squarely into the trap of stereotyping women as being feminine, kind and nice.

The Balance of the Sexes in Divorce: Gender Differences and Parity

Nicole H. Sodoma | Posted 09.23.2014 | Divorce
Nicole H. Sodoma

What is clear? It is the end of a partnership. Regardless of your gender and what position you held in your marriage, change is inevitable and managing your response to that change is going to be critical for you and your family.

Can Women Have it All? Can Men Have it All?

Jenny Darroch | Posted 09.21.2014 | Women
Jenny Darroch

As we head into a world where women increasingly out-learn and out-earn men, yet want to balance a career with family, we will hear more about work-life balance issues. But work-life balance affects men just as much as it affects women.

Take a Deeper Dive -- An Examination of Executive Conscience

Rebecca Shambaugh | Posted 08.11.2014 | Business
Rebecca Shambaugh

To understand why things are the way they are, you must delve deeper. You have to examine the mindsets and underlying issues within a corporate culture to find out what's behind the bottlenecks

Avoid Gender Washing: Making Sense of Marketing to Women by Understanding the Three Waves of Feminism

Jenny Darroch | Posted 08.10.2014 | Business
Jenny Darroch

Realizing that women make around 85 percent of all purchase decisions but unsure of how to effectively market to women, many managers end up adopting a strategy of "gender washing."

The Science of Difference: Let's Do It Right!

Dr. Anne Fausto-Sterling | Posted 07.23.2014 | Science
Dr. Anne Fausto-Sterling

In Nature, Janine Clayton and Francis Collins call for efforts to ensure that preclinical studies include both male and female cells and animals. We worry, however, that this timely call will reinforce an underlying, unwarranted belief that males and females are fundamentally different.

How Boys and Girls Learn Differently

Dr. Gail Gross | Posted 07.16.2014 | Parents
Dr. Gail Gross

Men are from Mars, women are from Venus... or are they? Are the differences between boys and girls really that great? Or is our biological determinism more of a self-fulfilled prophecy?

8 Insights Into Conscious Relationship

Michael J. Formica | Posted 07.08.2014 | Healthy Living
Michael J. Formica

Examining how these threads come together to create the balances and imbalances informing the relationship can provide insight into what's working and what may need some work.

4 Ways Having a Son Has Helped Me to Better Understand My Husband

Melissa Chapman | Posted 04.21.2014 | Parents
Melissa Chapman

Boys, like men, CANNOT multitask. If I ask my son a question while he is doing ANYTHING -- watching TV, brushing his teeth, staring into space -- he will likely ignore me (as will my husband). Scratch that. He won't ignore me, he just won't hear me.

A New Study Has Found Staying Calm Isn't Necessarily the Best Way

Dr. Peggy Drexler | Posted 04.09.2014 | Healthy Living
Dr. Peggy Drexler

The next time you feel nervous or anxious, worked up about a big presentation or your husband's forgetfulness, instead of willing yourself to calm down, try telling yourself to get jazzed instead.

A Disordered Eating Researcher Comes Clean

Mary Pritchard | Posted 03.24.2014 | Healthy Living
Mary Pritchard

I've been out of college for so long that I felt I was immune. That I had conquered my body dissatisfaction. After all, I'm a researcher who's been studying body dissatisfaction and disordered eating for over 15 years. Knowledge is power, right? It might be power, but it's certainly not immunity.

Neither Gender Is an Island

Rachel Ryan | Posted 02.04.2014 | Women
Rachel Ryan

Despite feminism's reluctance to associate biological differences with social and psychological ones, this new study indicates that these differences are intimately related.

Are Women Being Excluded?

Barbara Annis | Posted 02.03.2014 | Business
Barbara Annis

Men and women truly want to work more successfully with each other, but we're unsure how. We often have difficulty reading each other's intentions and understanding each other's behavior.

Getting the Love We Want: It All Comes Down to Gender

Terry Gaspard, MSW, LICSW | Posted 12.17.2013 | Divorce
Terry Gaspard, MSW, LICSW

While these differences may be slight and play themselves out in diverse ways, they can still impact the quality and outcome of a relationship. Studies show that socialization and brain chemistry have an impact on how relationship needs are expressed for both men and women.

What's Really Going On In The Male Brain?

Posted 07.26.2013 | OWN

By Carol Mithers The more science learns about how men are different from women (right down to the structure of their brains), the more we ...