This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings:
As the most reliable Democratic voters in the past two presidential elections, Black women are an essential part of the winning coalition that any Democratic candidate will need to win in 2016. The urgency that Chisholm felt in 1970 resonates strongly today. But so, too, does her optimism for a better future.
Women account for only 32% of the degrees awarded in science, technology, engineering, and math (STEM). Female, first-generation students are at an additional disadvantage, even though they are just as likely to be interested in STEM as their non-first-generation counterparts, but less likely to remain in the field or finish their degree.
Public education's purpose is to enable every human being within a society, regardless of economic means or social status, the opportunity to be educated and learn the skills, information, history, norms and intellectual tools that are needed for full participation as adults within that society. If the goal is to educate all people, it may be beneficial to modify some educational instruction, programs or approaches for some students based on gender.