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Gender Marketing

Why I Bought Boys' Underwear For My Daughter

Anjali Shah | Posted 07.28.2016 | Parents
Anjali Shah

I was shocked that clothing manufacturers somehow decided that only boys would enjoy having their favorite Star Wars characters on their underwear. That only boys would be interested in sci-fi and space.

Mom Calls Out Target For 'Unnecessarily Gendered Marketing'

The Huffington Post | Taylor Pittman | Posted 06.04.2015 | Parents

A Target store categorized a particular set of toys by gender, and Twitter users aren't too happy about it. Abi Bechtel spotted a sign at a Target ...

Here's What The Girl In That Iconic LEGO Ad Thinks Now

Posted 11.24.2014 | Parents

What a difference 33 years makes. Back in 1981, Rachel Giordano was a red-headed 4-year-old child model with pigtails and baggy jeans, starring in...

What GoldieBlox Is Telling My Girl, Which I Won't Let Her Hear

Sandra Shpilberg | Posted 01.26.2014 | Parents
Sandra Shpilberg

See, by being born a girl, my daughter does not possess a special disability that prevents her from playing with regular or boy toys. But GoldieBlox seems to be telling my girl that she is too girl to play with the myriad of award-winning (boy) toys in the market.

3-Year-Old Crushes Gender Stereotypes With 'Badass Lego Girls'

The Huffington Post | Jessica Samakow | Posted 09.27.2013 | Parents

Next time LEGO wants to launch a line of toys for girls, they might consider speaking to 3-year-old Cecilia. Instead of going the pastel hair salon r...

Toys 'R' Us U.K. Agrees To End Gender Marketing

Posted 09.09.2013 | Parents

Toys "R" Us announced Friday that its U.K. stores will stop labeling toys "boys" and "girls." New standards will be set for in-store signage and image...

Et Tu, Children's Place?

Jennifer Mendelsohn | Posted 10.08.2013 | Parents
Jennifer Mendelsohn

I'm now the mother of two young sons who have female doctors and female soccer teammates and a female Senator. Maybe I haven't been watching the messages we're sending little girls these days as vigilantly as I should be, but I naively assumed that we were still mostly on the right path.

Why I Bought Boys' Underwear For My Daughter

good men project | Posted 01.23.2013 | Parents

Written By Tom Burns. Originally appeared on The Good Men Project in partnership with 8-Bit Dad. I can’t imagine that any dad is entirely comfort...

LOOK: Girl Writes A Wise, Awesome Note To Dwell Magazine

The Huffington Post | Jessica Samakow | Posted 10.23.2012 | Parents

Last year, 4-year-old Riley Maida became an Internet celebrity when her rant against gender stereotypes in toy marketing went viral. If Riley is presi...

Would You Send A Pink Toy To A Baby Boy?

Rachel Kramer Bussel | Posted 11.17.2011 | Healthy Living
Rachel Kramer Bussel

At one month, I highly doubt my friend's son will even notice this toy, so it wasn't about him per se, as the reaction of those around him. Would a pink toy be laughed at?