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Gene Del Vecchio

Disney's Cinderella Does $70 Million in First Weekend, Yet Leaves Money on the Table

Gene Del Vecchio | Posted 03.16.2015 | Entertainment
Gene Del Vecchio

As a marketer, strategist, story consultant, and sometimes novelist who specializes in entertainment, I can both cheer the accomplishment of Cinderella and be disappointed at the opportunity lost.

Mattel Needs to Redefine Its Business; So Don't Hire a Toy Chief Executive

Gene Del Vecchio | Posted 04.01.2015 | Business
Gene Del Vecchio

Mattel has plenty of stellar executives. But as the company searches for its new leader from outside or within its walls, it needs to select the one who has entertainment, franchise development, and storytelling expertise in his or her DNA, and who can infuse the same at all levels and in all discussions.

Vote for the Moviegoers Best Blockbuster Film Awards

Gene Del Vecchio | Posted 03.17.2015 | Entertainment
Gene Del Vecchio

This award is unique by giving general moviegoers (not just industry professionals) the opportunity to vote for the best blockbuster film (among the top 10 box office movies), based upon each blockbuster's artistic quality (not simply your favorite).

Guardians of the Galaxy: A Blockbuster Franchise is Born

Gene Del Vecchio | Posted 10.04.2014 | Entertainment
Gene Del Vecchio

I realize that most of the top box office hits these days are franchises that span films, books, toys, apparel, video games and the like. But truly new franchises only come along every couple of years.

Surprise! Oscars for Best Picture Were Often Awarded to Blockbusters

Gene Del Vecchio | Posted 04.20.2014 | Entertainment
Gene Del Vecchio

And so an epic battle began. It pitted big, science fiction and fantasy concepts against niche, humanistic narratives about the lives of ordinary people and historical figures.