The whole point of crafting a compelling recruiting message is to attract a sufficiently large applicant pool from which you can choose selectively. The biggest mistake hiring managers make is continuing the "attraction campaign" until the job candidate has accepted the job and sometimes until the new employee is already at work.
While Generation Y grew up with computers, Generation Z grew up with touch-screens. Their phones have always been "smart." Bill Clinton is a president from history, and Madonna is an aged veteran... like Elton John or Michael Jackson. They never knew her when she was "like a virgin." We live in a new day.