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Génération Z

Gen Z and the U.S. Workforce: 5 Things You Should Know

Anne Loehr | Posted 10.02.2015 | Business
Anne Loehr

As pundits analyze Millennials to death, Gen Z is growing up under our noses. In fact, in the next four years 30 percent of Generation Z is expected to be employed.

Youth Activism Is in the Air at Schools: And All Over the Internet

Randy Paynter | Posted 10.01.2015 | Impact
Randy Paynter

From passionate commitment to temporary hashtag campaigners, childhood activism is a great thing to those of us who ardently believe, contrary to the adage, that children should be seen AND heard. As a father of two and an advocate for many social and environmental causes myself, it's exciting to see the growing number of young activists.

How to Unlock the Power of Soft Skills

Bruce Tulgan | Posted 09.28.2015 | Business
Bruce Tulgan

Show me an organization with a strong, positive corporate culture and I will show you an organization that is very clear about exactly which soft skill behaviors are high priority and sings about those high priority behaviors from the rooftops often.

The Soft Skills Gap: Growing Steadily From Gen X to Y to Z

Bruce Tulgan | Posted 09.15.2015 | Business
Bruce Tulgan

Since 1993, I've been tracking generational change in the workplace and its impact on organizations, especially the impact on supervisory relationships. Based on two decades of research, I can report that the overwhelming data points to a steady diminution in the soft-skills of young people in the workplace from Gen X to Gen Y to Gen Z.

8 Ways to Help the Selfie Generation Write Better College Essays

Kate Klise | Posted 09.08.2015 | Education
Kate Klise

How can these students who are so skilled at taking selfies be so unskilled when it comes to painting an attractive self-portrait in words? The selfie generation is perfectly capable of writing their college essays. But we can help them find their best angle.

Why Do So Many Gen Zers Seem to Lack That Old-Fashioned 'Critical Thinking?'

Bruce Tulgan | Posted 09.02.2015 | Business
Bruce Tulgan

They have never had the need. Today's information environment offers infinite answers to every question under the sun and they've always had powerful easy to use information-technology at their fingertips all the time.

Say Hello to the World's TransGeneration (Generation Z)

Christine Horner | Posted 09.02.2015 | World
Christine Horner

Born in the mid-90s to early '00s, Generation Z finally has an identity. Say hello to the generation that may be the first in human history to be free to fully express themselves thanks to a lot of help from their predecessors: the Millennials (Generation Y), Gen Xers, and vanguard Baby Boomers.

Why Do So Many Gen Zers Seem to Lack That Old-fashioned "Followership?"

Bruce Tulgan | Posted 08.20.2015 | Business
Bruce Tulgan

By the time Gen Z (second wave Millennials, born 1990-1999) was growing up, "Question Authority!" was not a slogan anymore but a hackneyed cliché. So maybe it is too easy to explain away Gen Zers' seeming disregard for joining something larger and making personal sacrifices for the greater good.

What Cecil the Lion Can Teach Us About Social Capital

Crystal Kadakia | Posted 08.11.2015 | Business
Crystal Kadakia

The Internet has created a new level of connectedness that is staggering. As a consequence, all endeavors, both positive and negative, are instantly shareable. Social capital is vital, and it has a tangible impact on profits.

72 Percent of HS Students Are Entrepreneurial and Corporate America Just Doesn't Get It

Crystal Kadakia | Posted 08.03.2015 | Business
Crystal Kadakia

According to a study done by Millennial Branding and, 72% of high school students want to start their own business someday. 61% percent expect to start a business right out of college. Little do employers know, but Corporate America is quickly becoming the 'back up' option -- what do to if all else fails.

Why Do So Many Gen Zers Seem to Lack That Old-Fashioned "Professionalism?"

Bruce Tulgan | Posted 07.28.2015 | Business
Bruce Tulgan

Why do Gen Zers not, like those of previous generations, quickly realize that young adults need to make the adjustment to the grown-up world?

The Great Generational Shift is Underway

Bruce Tulgan | Posted 07.08.2015 | Business
Bruce Tulgan

I began tracking the great "Generation Shift" that is now underway in the workforce in 1993. Back then I was conducting the original research that led to my first book, "Managing Generation X."

What Are Gen Zers Looking For In a Boss?

Bruce Tulgan | Posted 06.23.2015 | Business
Bruce Tulgan

Gen Zers, what I call the "second wave" Millennials born between1990-99, will never be content to labor quietly and obediently in a sink-or-swim environment.

How Do You Become an Employer of Choice for Gen Zers?

Bruce Tulgan | Posted 06.08.2015 | Business
Bruce Tulgan

Too many employers who are trying to hire the best of the best today are still offering the same long-term career opportunities, together with traditional, old-fashioned rewards they've been offering for decades

Hiring Generation Z: The Second Wave Millennials

Bruce Tulgan | Posted 05.27.2015 | Business
Bruce Tulgan

The whole point of crafting a compelling recruiting message is to attract a sufficiently large applicant pool from which you can choose selectively. The biggest mistake hiring managers make is continuing the "attraction campaign" until the job candidate has accepted the job and sometimes until the new employee is already at work.

Civic Engagement: Matching Students' Wants With Communities' Needs

Richard Guarasci | Posted 05.20.2015 | College
Richard Guarasci

While these are certainly important considerations, their dominant place in the discussion of higher education is far out of proportion to the values and priorities of today's young people.

5 Truths about Parenting Generation Z

Stacey Steinberg | Posted 07.27.2015 | Parents
Stacey Steinberg

Many of us entered adulthood excited about the future. As we prepare our children to come of age, we need to focus less on our differences and more on our shared goals

Start Prepping Now -- Generation Z Is En Route

Erica Dhawan | Posted 05.12.2015 | Business
Erica Dhawan

You might have just gotten a handle on the Millennials, but it's already time to prepare for the next generation trickling into the workforce: Generation Z. Born in the late 1990s and early 2000s, Generation Z is growing up at the peak of technological advancement and innovation.

It's Hiring Season: Get Ready for the Class of 2015

Bruce Tulgan | Posted 05.12.2015 | Business
Bruce Tulgan

On a macro level, Generation Z represents a tipping point in the post-Boomer generational shift transforming the workforce. With older (first-wave) Boomers now retiring in droves, they are taking with them the last vestiges of the old-fashioned work ethic.

5 Ways to Reach and Engage the Next Influential Generation: Gen Z

Amanda Slavin | Posted 05.06.2015 | Small Business
Amanda Slavin

Gen Z, this young and nascent population is notoriously difficult to target for brands. I am often asked by brands How do you target these savvy consumers who were born in the digital age?

A Point of Privilege

Stephen Gray Wallace | Posted 05.04.2015 | Education
Stephen Gray Wallace

Parenting clearly plays a significant -- if not the only -- role in both mental health outcomes and personal behavior, for worse or for better. For better? Yup, for better.

'Me:' Brand Building in a New Marketing Paradigm

Diane Primo | Posted 05.04.2015 | Business
Diane Primo

If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves.

Grateful for Gen Z

Amy Schoenberger | Posted 06.27.2015 | Impact
Amy Schoenberger

We all know more than enough about Millennials - who they are, how they consume media, what they want from brands, and other assorted minutiae from the foods they eat to the slang they use.

College Kids Text During Showers, Sex And Class. We're Doomed.

The Huffington Post | Anna Almendrala | Posted 04.08.2015 | Healthy Living

College kids admit to texting during class, while taking a shower and even while having sex -- even though they know the behavior is inappropriate, ac...

Tips For Managing Generation Z Employees in the Workplace

Margaret Jacoby | Posted 05.19.2015 | Small Business
Margaret Jacoby

Generation Z workers typically connect via smartphones and other portable devices. They like information at their fingertips at all times, and don't handle it well when they have to wait to receive an answer.