It's all there in Noah Baumbach ("The Squid and the Whale") and Jake Paltrow's ("Young Ones") long take documentary on the 50 year career of one of America's great innovative film directors. Triumphs and tragedies, back stories and back stabbing, mostly brutally honest, sometimes euphemistically elliptical, straight ahead, unblinking testimony laced with great film clips and stories of the emergence of the American New Wave.
This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings: