This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings:
If the original Star Wars film had never happened, the entertainment industry would be in shambles, toys and games would be a minuscule industry, the publishing industry would in all likelihood be dead, many other industries from apparel to packaged goods would be struggling, and unemployment would be higher on a global scale. Here's why.