The secret to getting new clients from networking events? Use "networking" to build real relationships -- and your new friends and colleagues will want to do business with you and send business your way.
We all want to build a sales pipeline. You know -- plant the marketing seeds, nurture them, and watch them bloom into lucrative clients six months, or a year, or five years from now. But what if you can't wait?
I suggest defining networking as 'developing deeper relationships with people you already know' and using the term direct outreach to mean 'meeting people that you don't yet know but would like to know'?